Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Project the future.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Create an action plan with metrics.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Marty Zwilling.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

DECEMBER 7, 2022

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Actively listen to customer feedback, and don’t be a one-trick pony.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. You need to look at everything through fresh eyes, continually ask questions not usually asked, and actively listen to contrary views.

Customer 140

Customer Custom Social Media Metrics 140

Startup Professionals Musings

JANUARY 17, 2022

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Pick a single metric that is the focus for all growth. Less is more. Revenue and competitive position followed.

Startup 144

Startup Social Media Metrics Customer 144

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. Establish and evaluate metrics at multiple levels. In addition to total sales, you need to look at categories and trends at lower levels.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

MARCH 9, 2020

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Actively listen to customer feedback, and don’t be a one-trick pony.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

SEPTEMBER 16, 2023

Establishing your brand with interactive social media. The cost of social media done well is low. Networking no longer is primarily a face-to-face serial activity. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

AUGUST 31, 2020

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. You need to look at everything through fresh eyes, continually ask questions not usually asked, and actively listen to contrary views.

Social Media 128

Social Media Metrics Customer Custom 128

Startup Professionals Musings

DECEMBER 13, 2019

Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

DECEMBER 30, 2022

Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors. Does your business have a Chief Innovation Officer or equivalent function to coordinate activities, make sure resources are provided, and ensure execution and achievement of long-term goals?

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

NOVEMBER 28, 2020

Establishing your brand with interactive social media. The cost of social media done well is low. Networking no longer is primarily a face-to-face serial activity. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

OCTOBER 21, 2023

Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short.

Customer 109

Customer Custom Satisfaction Sales 109

Startup Professionals Musings

JUNE 21, 2023

These must be managed by metrics to allow you to gauge progress, recognize successes, and keep constituents motivated along the way. Use social media and interest groups to find a strong set of followers, and people with relevant interests and skills to make your mission a reality.

Satisfaction 114

Satisfaction Customer Custom Social Media 114

Startup Professionals Musings

JANUARY 22, 2021

Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short.

Sales 165

Sales Customer Custom Social Media 165

Startup Professionals Musings

DECEMBER 22, 2021

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. Use metrics to assess needs and growth economics. The cost has been far more than offset by both customer loyalty and advocacy, as well as team spirit.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

APRIL 15, 2019

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Pick a single metric that is the focus for all growth. Less is more. Revenue and competitive position followed.

Social Media 87

Social Media Metrics Customer Custom 87

TechEmpower

OCTOBER 9, 2023

This category encompasses a vast array of content, from emails and text documents to social media posts. These enhanced capabilities transform the search experience from a passive retrieval process into an active, dynamic interaction. Unstructured Data, as the name suggests, lacks a clear structure.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Startup Professionals Musings

OCTOBER 17, 2018

Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics.

Tips 79

Tips Metrics Technical Review Customer 79

Startup Professionals Musings

OCTOBER 14, 2018

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. You need to look at everything through fresh eyes, continually ask questions not usually asked, and actively listen to contrary views.

Social Media 96

Social Media Metrics Customer Custom 96

TechEmpower

JUNE 6, 2018

Not just in measured results per second (several metric crap tonne), but in number of tests measured (~1830), number of framework permutations tested (~464), number of languages included (26), and total execution time of the test suite (67 hours, or 241 billion microseconds to make that sound properly enormous). Social media presence.

Framework 377

Framework TechEmpower Platform Metrics 377

Startup Professionals Musings

MAY 1, 2019

With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Here is my summary of the key focus activities of that challenge for every business owner: Manage cash flow daily and plot a plan to profitability.

Metrics 86

Metrics Startup Training Customer 86

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing 307

Marketing Technical Review Startup Tool 307

Startup Professionals Musings

SEPTEMBER 21, 2016

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. You need to look at everything through fresh eyes, continually ask questions not usually asked, and actively listen to contrary views.

Social Media 99

Social Media Metrics Customer Custom 99

Startup Professionals Musings

APRIL 14, 2017

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Pick a single metric that is the focus for all growth. Less is more. Revenue and competitive position followed.

Competition 65

Competition Social Media Metrics Customer 65

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

JULY 29, 2016

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Actively listen to customer feedback, and don’t be a one-trick pony.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57