TechCrunch LA

OCTOBER 9, 2020

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. Alongside his wife, Janelle, Greene built Mojichat into one of the premier names in avatar development.

Advertising 179

Advertising Los Angeles Activity Screening 179

socalTECH

JULY 27, 2021

Santa Monica-based car advertising technology developer Adway recently announced it has raised $6M in funding for a new, hardware-driven car advertising network, which uses images projected on the sides of a driver's car to gain exposure for advertisers.

Advertising 113

Advertising Santa Monica Networking Capital 113

Both Sides of the Table

AUGUST 11, 2021

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

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Product Platform Advertising Acquisition 424

socalTECH

AUGUST 12, 2021

The company said it offers up a virtual, corporate card which can be used on major advertising platforms, which increases a startup's buying power and also provides 45-day payment terms. Los Angeles-based Trust, a startup founded by former Snap team members, says it has raised $9M in its seed funding round, and launched its company.

Advertising 113

Advertising Seed Funding Platform Los Angeles 113

L.A. Business Journal

AUGUST 4, 2021

an advertising technology startup, has raised $11.7 Ryff Inc., million in funding.

Advertising 278

Advertising Funding Startup Technology 278

L.A. Business Journal

SEPTEMBER 3, 2021

Partners like Influential will have access to first-party TikTok data that can help them identify creators for advertising campaigns.

Advertising 274

Advertising Help 274

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

AllTopStartups

JULY 30, 2021

The US alone boasts 230 million online… The post Is Paid Search Advertising Worth It for Businesses? As of 2021, an astounding 2.14 billion people shop online. That’s an incredible 900 million more digital shoppers than there were in 2020. appeared first on AllTopStartups.

Paid Search 98

Paid Search Advertising Google Marketing 98

L.A. Business Journal

SEPTEMBER 6, 2021

s revenue product strategy team, James Borow said he has seen firsthand the struggles that small businesses face in advertising and marketing. As an alum of social media giant Snap Inc.’s

Social Media 264

Social Media Help Advertising Media 264

L.A. Business Journal

NOVEMBER 12, 2018

Santa Monica-based augmented reality advertising and software provider Vertebrae announced Nov. 12 the launch of its new e-commerce AR platform, Axis.

Commerce 244

Commerce Platform Santa Monica Advertising 244

L.A. Business Journal

SEPTEMBER 6, 2021

s revenue product strategy team, James Borow said he has seen firsthand the struggles that small businesses face in advertising and marketing. As an alum of social media giant Snap Inc.’s

Social Media 241

Social Media Help Advertising Media 241

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

Advertising 203

Advertising Startup Google Commerce 203

L.A. Business Journal

SEPTEMBER 4, 2019

Advertising technology software firm SRAX Inc. announced Tuesday it will bring its product offerings to Europe, an expansion made possible by the closing of an Aug. 12 equity worth $5.5

Equity 231

Equity Advertising Software Technology 231

socalTECH

NOVEMBER 10, 2016

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. According to Adobe, it will pay $14.00

.Net 185

.Net Advertising Los Angeles Platform 185

socalTECH

OCTOBER 20, 2021

Los Angeles-based Snap said on Tuesday that it is launching a new, augmented reality advertising studio, which it is calling Arcadia. The new studio--which is not based in Arcadia, California, despite the name--will provide a team of experts focused on mobile augmented reality (AR) advertising for its brand and agency partners.

Arcadia 202

Arcadia Advertising Los Angeles Mobile 202

Berkonomics

NOVEMBER 19, 2020

Once we had what we thought was the answer, in allowing for display advertising on these sites. But the competition among sites has overwhelmed available inventory of paying advertisers, greatly reducing the cost per thousand views, and making display ads no longer a preferred revenue source for marginal sites. What is the answer? .

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Metrics Sites Advertising Web 296

L.A. Business Journal

SEPTEMBER 19, 2017

Venice advertising technology firm System1 announced on Monday that it had completed a $270 million financing round led by New York-based Court Square Capital Partners.

Venice 214

Venice Advertising Capital Technology 214

TechCrunch LA

AUGUST 7, 2019

Since nothing is actually free, and since PodcastOne wants to get paid, the catch is the company’s own ability to insert pre- and mid-roll advertising into podcasts that are hosted on the new service.

Platform 237

Platform Advertising Los Angeles Networking 237

L.A. Business Journal

APRIL 19, 2021

is creating new ways for advertisers to reach viewers and access valuable data to evaluate the success of campaigns. With a growing number of Americans viewing television content through smart TVs and connected devices, newly formed startup TvScientific Inc.

Technology 200

Technology Advertising Content Startup 200

Both Sides of the Table

OCTOBER 25, 2014

I once asked somebody at Accenture (where I worked early in my career) why they advertised so much at airports. The reply was, “So many of our employees fly every week to projects and by seeing us advertised every time they fly they feel more proud working for our organization.”

Press 415

Press Google Course Writing 415

socalTECH

JUNE 27, 2016

ReachLocal helps small and medium sized businesses place and buy online advertising. Gannett said it would use the acquisition of ReachLocal to accelerate its digital growth efforts. READ MORE>>.

ReachLocal 189

ReachLocal Woodland Hills Acquisition Advertising 189

L.A. Business Journal

SEPTEMBER 25, 2017

Video game voice actors end 11-month strike, Snapchat’s new augmented reality effect transforms the sky and OpenX acquires two advertising technology companies.

OpenX 183

OpenX Advertising Report Technology 183

Both Sides of the Table

JULY 13, 2012

But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. Ads are effective. As I said, YOU are the product. Believe me.

Mobile 311

Mobile Technical Review Google Screening 311

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

Berkonomics

MARCH 17, 2022

Not advertising, and certainly not an easy grasp for amateur marketers. Once we have done this, we should be ready to create our audience–facing message, which we know as advertising. Or you can hope your present advertising is effective – and concentrate on learning a new skill at the ranch. What we usually do wrong.

Advertising 156

Advertising Email Help Marketing 156

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Berkonomics

NOVEMBER 9, 2017

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? Find a marketing or advertising outlet that is not saturated with other messages for nearly identical offerings. Why Is niche marketing important? This is easy. Of course not.

Marketing 266

Marketing Advertising Resource Social Media 266

TechCrunch LA

FEBRUARY 19, 2020

— hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers. Veam — another Seoul-based social networking company, Veam uses Airdrop as a way to create persistent chats with nearby users as a geolocated social network. Wabisabi Design, Inc.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

MAY 17, 2017

Engage:BDR has just launched a platform which lets brands browse and discover influencers, create campaigns, and reach customers through limited time advertisements posted by those influencers. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

Advertising 183

Advertising Platform West Hollywood Content 183

socalTECH

JULY 17, 2014

for its consumer loyalty and advertising efforts; nearly $49.0M The biggest investments for the quarter were for Culver City-based NantHealth , the digital health venture of billionaire Dr. Patrick Soon-Shiong, which raised $135M in a funding; El Segundo-based Prodege (aka Swagbucks), which raised $60.1M

Southern California 240

Southern California El Segundo Culver City Orange County 240

L.A. Business Journal

APRIL 19, 2021

founder and Chief Executive Sheldon Owen saw that companies selling cannabis products would need technological tools to advertise in compliance with regulations. Vana Technologies Inc.

Company 147

Company Companies Help Advertising 147

socalTECH

MAY 12, 2020

Los Angeles-based digital audio advertising provider Triton Digital said this morning that it has integrated its services with advertising technology firm Amobee. The company said it has integrated Amobee's demand-side platform with its programmatic audio marketplace.

Advertising 124

Advertising Content Demand Los Angeles 124

socalTECH

OCTOBER 26, 2021

Los Angeles-based e-commerce software developer Assembly said this morning that it has acquired e-commerce advertising software developer Pacvue. Financial details of the buy were not announced. Pacvue is based in Seattle. Assembly s is led by co-founder and CEO Sandeep Kella.

Commerce 160

Commerce Software Development Advertising Los Angeles 160

Both Sides of the Table

AUGUST 16, 2011

The moment a big job is advertised you’re fawked. You’re a candidate. You’re thinking about your next big gig. You want the primo role. Hot company. Senior title. Lots of responsibility. Cuz there are 20 people who have the exact qualifications as the job spec will suggest. But they don’t have your hustle, your energy.

Startup 410

Startup Writing Press Venture Capital 410

socalTECH

JANUARY 22, 2019

OpenX, which is led by CEO Tim Cadogan, operates its own online advertising exchange, as well as software which powers that ad exchange. READ MORE>>.

Fandango 168

Fandango OpenX Advertising Los Angeles 168

Both Sides of the Table

MAY 23, 2012

This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television. Businesses are also one-click from advertising through Google and now Facebook.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347