socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

APRIL 2, 2014

Los Angeles-based online advertising technology provider Rubicon Project priced its IPO last night, saying that it is selling 6,770,995 shares of its common stock at $15.00 Rubicon Project is venture backed by Clearstone Ventures, News Corp., The IPO is the first, technology IPO out of Los Angeles since 2011. READ MORE>>.

Pricing 157

Pricing Clearstone Advertising Los Angeles 157

socalTECH

MARCH 20, 2014

Los Angeles-based online advertising technology developer Rubicon Project set the pricing range for its initial public offering Thursday, saying that it hopes to offer 6,770,995 shares of its common stock at between $15.00 Rubicon Project is venture backed by Clearstone Ventures, News Corp., and $17.00 READ MORE>>.

Clearstone 164

Clearstone Southern California Advertising San Diego 164

socalTECH

MAY 13, 2010

Los Angeles-based Rubicon Project is reporting today that there was a 25 percent, year-over-year growth in online ad spending, according to the firm's Q1 2010 Online Advertising Market Report. Rubicon is venture backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal's Peacock Equity Fund.

Clearstone 140

Clearstone Advertising Venture Capital Equity 140

socalTECH

JANUARY 13, 2012

Los Angeles-based Rubicon Project , the online advertising optimization technology provider headed by Frank Addante, said this morning that it has named Brian Barnum as its Chief Financial Officer and Chief Operating Officer, as well as appointed Mark Torres as Senior Vice President of People and Culture.

Ticketmaster 164

Ticketmaster Clearstone Advertising News 164

socalTECH

MARCH 8, 2010

Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. Rubicon's new product provides automation of mobile advertising, based on eCPM, click through rates, and fill rates, similar to Rubicon's web product. READ MORE>>.

Mobile 140

Mobile Clearstone Advertising Equity 140

socalTECH

APRIL 20, 2010

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. Tags: revv automation publishing advertising project rubicon.

Product 133

Product Clearstone Advertising Demand 133

socalTECH

SEPTEMBER 15, 2009

Los Angeles-based Rubicon Project , a venture backed provider of online advertising optimization services, said today that it has acquired Others Online , a provider of a behavioral targeting service for the online advertising industry. Rubicon is venture backed by Clearstone, IDG, Mayfield, and others. READ MORE>>.

Clearstone 133

Clearstone Advertising Acquisition Los Angeles 133

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. Rubicon is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund. Tags: rubicon project advertising publishing online network saas. READ MORE>>.

Product 140

Product Clearstone SaaS Advertising 140

socalTECH

FEBRUARY 16, 2010

Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. Tags: rubicon project advertising publishing.

Tool 145

Tool Clearstone Statistics Screening 145

socalTECH

APRIL 5, 2010

Los Angeles-based Rubicon Project is expanding its executive team today, saying that it has hired Ben Trenda as VP of U.S. Rubicon develops online advertising optimization software and related services, and is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and the Peacock Equity Fund. READ MORE>>.

Clearstone 133

Clearstone Yahoo Advertising Demand 133

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NOVEMBER 24, 2009

Los Angeles-based The Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media. Tags: rubicon project online advertising invenstory adsafe. READ MORE>>.

Clearstone 124

Clearstone Advertising Equity Sites 124

socalTECH

OCTOBER 25, 2011

Los Angeles-based the Rubicon Project , the online ad optimization service for online publishers, said today that it has named Jay Sears as SVP Marketplace Development, and Jeremy Fain as Vice President Client Services. Sears was most recently at PulsePoint, and Fain was at CBS Interactive. READ MORE>>.

Clearstone 145

Clearstone Advertising News Los Angeles 145

socalTECH

JULY 21, 2010

Los Angeles-based social shopping site ThisNext announced this morning that it has raised a new round of funding, and inked a partnership with online advertising firm Federated Media. Clearstone Venture Partners and Anthem Venture Partners also participated. Amount of the funding was not disclosed. READ MORE>>.

Funding 145

Funding Anthem Clearstone Advertising 145

socalTECH

SEPTEMBER 22, 2009

Los Angeles-based Rubicon Project , which provides Internet advertising optimization services to publishers, announced today that it has raised $9M more. The Series C funding was led by the GE/NBCU Peakcock Equity Fund, and also included Clearstone Venture partners and Mayfield Fund.

Clearstone 124

Clearstone Venture Capital Equity Advertising 124

socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm. READ MORE>>.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

socalTECH

JANUARY 25, 2010

Los Angeles-based Rubicon Project , the online ad optimization firm, said today that its analysis finds that online spending in Q4 of 2009 was up, resulting in an increase in CPMs by 34%. Rubicon said it expects 2010 to be a "strong year" for digital advertising. Tags: rubicon project advertising publishing online. READ MORE>>.

Clearstone 113

Clearstone Advertising News Equity 113

socalTECH

FEBRUARY 19, 2010

Los Angeles-based Rubicon Project , the online ad optimization firm headed by Frank Addante , announced this morning that it has hired investment banker Allen & Company. Rubicon has raised over $42M in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal's Peacock Equity Fund. READ MORE>>.

Invest 133

Invest Clearstone Acquisition Advertising 133

socalTECH

MARCH 9, 2009

Los Angeles-based Rubicon Project , the online advertising optimization software firm headed by Frank Addante, released new traffic and customer numbers Monday, saying that the company is now serving up ads for 8 of the top 15 newspaper publishers in the U.S. Tags: project newspaper rubicon publishing advertising. READ MORE>>.

News 113

News Clearstone Advertising Los Angeles 113

socalTECH

AUGUST 26, 2009

Los Angeles-based Rubicon Project announced Wednesday that the firm has opened up an office in Sydney, Australia, as part of an expansion in the Asia Pacific region. Tags: executive asia advertising online project rubcion. READ MORE>>.

Clearstone 100

Clearstone Advertising Google Los Angeles 100

socalTECH

NOVEMBER 13, 2008

Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon Project offers helps web publishers optimize their advertising revenue, by monitoring the performance and adjusting which advertising networks get a share of a site's ad inventory.

Clearstone 100

Clearstone Santa Monica Advertising Web 100

socalTECH

OCTOBER 20, 2008

Los Angeles-based Rubicon Project, which develops online advertising optimization software, announced this morning that it has hired on two executives to the firm. Rubicon Project develops technology used to optimize advertising revenues for web publishers. READ MORE>>

eHarmony 100

eHarmony Clearstone Oracle Advertising 100

socalTECH

FEBRUARY 10, 2010

A few weeks ago, Rahul Sonnad --a serial entrepreneur who is best known for founding and selling thePlatform to Comcast--alternately confused and dazzled attendees at Twiistup, the Los Angeles tech conference, with a fake-stilted-Indian-immigrant and ukulele-singing-and-dancing studded pitch for his firm, Geodelic (www.geodelic.com).

Clearstone 124

Clearstone Incubator HTML Twiistup 124

socalTECH

APRIL 13, 2009

Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. According to Rubicon, the follow on funding round brings its total raised to $33M. READ MORE>>.

Clearstone 100

Clearstone Equity Advertising Research 100

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Tags: project rubicon report advertising. READ MORE>>.

Clearstone 100

Clearstone Advertising Report Entertainment 100

socalTECH

JUNE 8, 2009

Los Angeles-based Rubicon Project announced today that the firm has expanded into the UK, and hired on Jay Stevens as Vice President and General Manager, International. Rubicon is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures. As part of the hire, Rubicon said it has opened up a new office in London.

Clearstone 100

Clearstone Advertising Web Los Angeles 100

socalTECH

MARCH 20, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Clearstone Venture Partners (www.clearstone.com). Los Angeles-based executive search for emerging growth companies. Advertisers. Southern California's high tech news and companies. They include: Sponsors. Silicon Valley Bank (www.svb.com).

Rustic Canyon 100

Rustic Canyon Southern California Technology Council High Tech 100

socalTECH

JULY 13, 2009

GRP has just recently closed on a new $200M fund, and Mark has been one of the more active venture capitalists in the Los Angeles area in recent months. Matt Coffin, who is one of the prominent angel investors here, and who founded LowerMyBills, has told this story publicly. So we're focused on technology, and financial services.

GRP Partners 157

GRP Partners Southern California Santa Barbara Rustic Canyon 157

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon Project is venture backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, GE/NBC Universal's Peacock Equity Fund and News Corporation. READ MORE>>.

Clearstone 113

Clearstone Oracle Web Advertising 113