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Netflix Eyes LA Billboard Company, Says Report

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Netflix --which has major operations in Los Angeles--is looking to acquired Los Angeles-based Regency Outdoor Advertising , according to a report on Friday. The report, from Reuters, says that Netflix has offered around $300M for Regency Outdoor. The report cited "people familiar with the matter."

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Evite Names Advertising SVP

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Los Angeles-based online invitations service Evite has named Diane Malloy as its new Senior Vice President of Advertising and Advertising Operations, the company announced this morning. Malloy will be based in New York, and will report to CEO Victor Cho. READ MORE>>.

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Evolve Media Launches New Native Video Advertising Product

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Los Angeles-based Evolve Media reported late last night that it has launched a new, native video advertising product called INgage. The company said its new product brings video out of the "right rail blind spot" on websites. The company said its new product brings video out of the "right rail blind spot" on websites.

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VideoAmp Raises $2.2M For Video Advertising Platform

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Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M The company says it already has more than 20 engineers in its Los Angeles offices. videoamp video advertising venture capital ross mccray' READ MORE>>.

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Rubicon Reports Record First Quarter

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Los Angeles-based Rubicon Project said late Tuesday that it had record, first quarter results, with its first quarter revenues reaching $23M, up 39 percent year over year, and managed revenues of approximately $130M, up 34 percent year over year. The report is the very first report as a public company by Rubicon.

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Rubicon Project Seeks Buyer, Says Report

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Los Angeles-based advertising exchange Rubicon Project is reportedly seeking a buyer, and has engaged investment banking firm Morgan Stanley to shop the firm, according to the WSJ on Friday. The report cited "people familiar with the matter".

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TrueX Media Acquired For $200M, Says Report

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Los Angeles- and New York-based video advertising company TrueX has been acquired by 21st Century Fox , according to a report from the WSJ this morning. The deal is reported to be worth $200M. TrueX Media offers up interactive, video advertising technology, and is led by Joe Marchese. READ MORE>>.

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