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OpenX Snags New CFO From Fandango

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Los Angeles-based OpenX said on Tuesday that it has named a new CFO. According to OpenX, Rob Leff, formerly the CFO of Fandango, will join the company to lead its global finance team. OpenX, which is led by CEO Tim Cadogan, operates its own online advertising exchange, as well as software which powers that ad exchange.

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Fandango To Debut Super Bowl Ad

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Los Angeles-based Fandango is getting a spot in its first SuperBowl ad this weekend, the firm said Friday, as part of a promotion for Universal Pictures' new action movie, Battleship. Fandango said that the SuperBowl advertisment will feature a tag which links viewers to its mobile apps. READ MORE>>.

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Fandango Powers Special Feature For Visa Signature

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Fandango , the movie ticketing service and mobile app provider, said Wednesday that it is powering a new, mobile ticket app feature specifically for customers of Visa. Los Angeles-based Fandango said that it has launched TIXPRESS, a new mobile ticket app feature for only Visa Signature account holders. READ MORE>>.

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Fandango Launches Ad Push For New VOD Service, FandangoNow

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Los Angeles-based movie site Fandango is planning a major push of its brand new video on demand service, FandangoNOW , with ads running on TV, online, mobile, outdoor, and in theaters. The move comes six months after Fandango acquired video-on-demand service M-GO from Technicolor and DreamWorks Animation. READ MORE>>.

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Nativo Names CFO

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Los Angeles-based Nativo said this week that it has appointed technology veteran Rob Leff as the company's new Chief Financial Officer. Nativo offers up native advertising technology.

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ZEFR Sells Rights Management Assets To Vobile For $90M

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Los Angeles-based ZEFR has sold its rights management and content-flagging assets--RightsID and ChannelID--to Vobile Group , a provider of video content protection, measurement, and monetization, in a deal worth $90M, the two companies annoucned late Thursday. It sold that business, Movieclips.com, in 2014, to Fandango. READ MORE>>.

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Swagbucks Raises $60M, Sets Davis As CEO

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Los Angeles-based Swagbucks , the web-based rewards and offers site, said this morning that it has raised $60M in funding--the company''s first, external capital round--and also appointed Chuck Davis as CEO of the company. Davis was Chairman and CEO of Fandango, and is also an early investor in Swagbucks.

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