socalTECH

SEPTEMBER 24, 2009

Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. Tags: metrix television advertising content testing rating. READ MORE>>.

Advertising 154

Advertising Services Palomar Content 154

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Hummer Winblad's Ann Winblad and Palomar's Jim Gauer sit on the firm's board.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

NOVEMBER 23, 2009

Los Angeles-based Ace Metrix , which operates a service to help television advertisers judge the effectiveness of their creative, has raised $1.7M Ace Metrix has previously raised funding from Hummer Winblad Venture Partners and Palomar Ventures. Tags: content creative advertising capital venture metrix. READ MORE>>.

Palomar 150

Palomar Advertising Content Los Angeles 150

socalTECH

NOVEMBER 23, 2009

Los Angeles-based Ace Metrix , which operates a service to help television advertisers measure the effectiveness of their creative content, announced this morning that it has added Greg Drew to its board of directors. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. READ MORE>>.

Palomar 133

Palomar Advertising Los Angeles Content 133

socalTECH

MAY 29, 2012

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm, which is headquartered in Mountain View, also has operations in El SEgundo, and was founded in Los Angeles.

El Segundo 133

El Segundo Palomar Advertising Los Angeles 133

socalTECH

JUNE 17, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps television advertisers gauge the effectiveness of their ads, has scored an investment from advertising giant WPP , the firms announced this morning. Ace Metrix helps television advertisers measure the effectiveness of their creative. READ MORE>>.

Invest 133

Invest Palomar Advertising Venture Capital 133

socalTECH

JULY 12, 2010

Los Angeles-based Ace Metrix , which operates an online service which measured the effectiveness of television advertising, has snagged a new executive from comScore, INc. Tags: metrix executive comscore television advertising. Flanagan also has served at Jupter Media metrix, and BPA international. READ MORE>>.

Palomar 133

Palomar Advertising Media Los Angeles 133