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Steamboat Boosts Chinese Advertising Firm

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Burbank-based Steamboat Ventures , the venture capital firm backed by Walt Disney Co., has invested in a Chinese provider of online advertising. According to Beijing-based Yoyi Media , it received a Series A investment on undisclosed size from Steamboat Ventures and Gobi Partners.

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Sometrics Ships Browser Toolbar

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Los Angeles-based Sometrics , the operator of virtual goods marketplace GameCoins.com , announced this morning that it has launched a new, browser add-on which will reward users with virtual currency for browsing and shopping and online retailers. READ MORE>>.

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Sometrics Launches Virtual Goods Marketplace

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Los Angeles-based Sometrics is jumping into the virtual goods marketplace, saying today that it has launched a new site called GameCoins.com , which it says will serve as a marketplace for virtual goods. Sometrics is headed by Ian Swanson, and venture backed by Steamboat Ventures, Greycroft Partners, AT&T, and The Mail Room Fund.

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Sometrics Signs Gaming Site

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Los Angeles-based Sometrics , a developer of analytics tools for online game developers, reported recently that it has signed on gaming site Ijji.com as a customer. Sometrics said that it is optimizing the way that the gaming website presents advertising offers to members, increasing offer-based revenues at Ijji by more than 30 percent.

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Sometrics Signs IGG

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Los Angeles-based Sometrics has teamed up with IGG , an online gaming site, to offer advertiser offers and surveys to gamers on IGG;s games, the firms said this morning. The firms said that Sometrics will offer advertiser-sponsored opportunities for IGG gamers, in exchange for points redeemable within those games. READ MORE>>.

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Sometrics Powers Virtual Currency Efforts

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Los Angeles-based Sometrics , the virtual currency startup headed by Ian Swanson, released some user and traffic numbers this morning, saying that it has now provided more than 1 trillion virtual currency credits to game users. Sometrics is venture backed by Steamboat Ventures, Greycroft Partners, AT&T, and The Mail Room Fund.

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EdgeCast Partners With Deutsche Telekom

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Los Angeles-based content delivery network (CDN) EdgeCast has scored a big win, with Deutsche Telekom, the firms are set to announce today. The new CDN service is targeted at video, audio, content publishers, gaming companies, advertisers and others with need for streaming video delivery or web content acceleration. READ MORE>>.