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Shopzilla Buys Connexity

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Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.

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Shopzilla Becomes Connexity

socalTECH

Los Angeles-based marketing technology provider Shopzilla said this morning that it has officially chanced its company named to Connexity , to help highlight the shift of the company from comparison shopping to technology driven marketing solutions. READ MORE>>.

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The Trade Desk Names Chief Marketing Officer

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Los Angeles-based advertising technology developer The Trade Desk said today that it has named Susan Vobejda as its new Chief Marketing Officer. The Trade Desk is led by CEO and co-founder Jeff Green, and has its headquarters in Ventura. and Walmart.com. and Walmart.com. READ MORE>>.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

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Chance Barnett , Crowdfunder (Los Angeles, crowdfunding). Allison Beal , StyleSaint (Los Angeles, fashion). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps).

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LA Times Vets Launch Ebyline, Gain Angel Funding

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Los Angeles-based Ebyline said today that it has launched a new online marketplace targeted at news publishers and professional journalists, which helps publishers manage freelance writers. The firm said it is backed by un-named Los Angeles angel investors, and was founded by former Los Angeles Times journalists.

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GumGum, Trade Desk Partner On Ad Integration

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Los Angeles-based GumGum and Ventura-based Trade Desk announced this morning that the two companies have partnered, to integrated GumGum's in-image advertising technology into The Trade Desk's platform. The Trade Desk offers up a Demand Side Platform (DSP) for the advertising market. READ MORE>>.

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GumGum, Trade Desk Partner On AdIntegration

socalTECH

Los Angeles-based GumGum and Ventura-based Trade Desk announced this morning that the two companies have partnered, to integrated GumGum's in-image advertising technology into The Trade Desk's platform. The Trade Desk offers up a Demand Side Platform (DSP) for the advertising market. READ MORE>>.

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