Advertising ASP Design 
Both Sides of the Table
FEBRUARY 7, 2010
My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then). Traffic.com sold 10-second in-content advertising spots to local TV broadcasters. I’ll always point out when I am.). I learned the domain lesson myself. I met the CEO Brian Malewicz several times.
Both Sides of the Table
FEBRUARY 17, 2010
In Chris Dixon’s words, it wasn’t designed for normals. App is one step forward, two steps back – In 1999 I launched my first company, BuildOnline, a SaaS-based (back then we were ASP’s) content management platform for large-scale engineering and construction projects. It was slow. It was hard to use.
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Frank Addante
MAY 24, 2007
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. This new company is in the Internet advertising (technology) space. ► August (3) Venture Capital - What's the rush?
Frank Addante
MAY 8, 2006
Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Advertising was the answer! No, it’ Startup 2.0: The Internet is Coming!
Frank Addante
MAY 20, 2007
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Inventing Stuff, Obviously Impossible? Be scrappy.
Frank Addante
APRIL 16, 2007
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Recently, I have been looking very closely at the online advertising market. Inventing Stuff, Obviously Impossible?
Frank Addante
DECEMBER 22, 2006
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. My third startup, L90 (Startup 3.0) , was in a very crowded, highly competitive online advertising market. Zondigo, Inc.
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