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Hydra Restructures Firm In Buyout

socalTECH

Beverly Hills-based Hydra Network , an online performance-based ad network, has been restructured in a deal where an investor group, Hydra Group led by Hydra founder and CEO, Zac Bradenberg, is purchasing the assets of Hydra LLC , the original owner of the ad network. Financial details of the acquisition were not disclosed.

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Hydra Partners With Brand Monitoring Firm

socalTECH

Beverly Hills-based Hydra , which operates a cost-per-action (CPA) advertising network, disclosed Tuesday afternoon that the firm is in a partnership with brand monitoring firm BrandVerity. Tags: hydra advertising brandverity. Financial details on the business deal was not disclosed. READ MORE>>.

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Hydra Rolls Out Campaign Tracking Software

socalTECH

Beverly Hills-based Hydra , which operates an online, cost-per-acquisition (CPA) advertising network, said today that it has officially debuted its new campaign tracking software for its advertisers. will offer its advertisers increased compliance and fraud protection, better analytics, and a more powerful user interface.

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Hydra Snags Exec From LowerMyBills

socalTECH

Beverly Hills-based Hydra , a pay-for-performance advertising network, said yesterday that it has named Josh Eldrige as the firm's Director of Display Media. Eldrige joins the firm from LowerMyBills.com, where he was Marketing Director. Tags: hydra media executive josh eldrige advertising online. READ MORE>>.

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Hydra Launches Education Site

socalTECH

Beverly Hills-based online advertising network Hydra is targeting the education market, saying today that it has launched a new vertical website, MyDegreeFinder.com , specifically aimed at students looking for higher education degree programs. Tags: hydra media advertising education mydegreefinder. READ MORE>>.

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Hydra Looks Up, With Funding In Hand, Legal Troubles Behind

socalTECH

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? READ MORE>>.

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Internet Brands Brisco: Deal Will Allow More Focus On Long Term Growth

socalTECH

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets.