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Hydra Restructures Firm In Buyout

socalTECH

Beverly Hills-based Hydra Network , an online performance-based ad network, has been restructured in a deal where an investor group, Hydra Group led by Hydra founder and CEO, Zac Bradenberg, is purchasing the assets of Hydra LLC , the original owner of the ad network. READ MORE>>.

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Hydra Axes 15,000 Publishers To Boost Quality

socalTECH

Beverly Hills-based cost-per-action (CPA) advertising network Hydra announced today that the firm has cut over 15,000 of its active publishers, as a part of a bid to increase the quality of its network. The firm said it is looking to better serve the needs of its premium advertisers. READ MORE>>.

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Hydra Rolls Out Campaign Tracking Software

socalTECH

Beverly Hills-based Hydra , which operates an online, cost-per-acquisition (CPA) advertising network, said today that it has officially debuted its new campaign tracking software for its advertisers. Tags: hydra online advertising fraud prevention network. The firm said the new software, HN 2.0,

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Hydra Snags Exec From LowerMyBills

socalTECH

Beverly Hills-based Hydra , a pay-for-performance advertising network, said yesterday that it has named Josh Eldrige as the firm's Director of Display Media. Hydra operates an advertising network where advertisers only pay if the firm generates leads or customers. READ MORE>>.

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Hydra Partners With Brand Monitoring Firm

socalTECH

Beverly Hills-based Hydra , which operates a cost-per-action (CPA) advertising network, disclosed Tuesday afternoon that the firm is in a partnership with brand monitoring firm BrandVerity. Tags: hydra advertising brandverity. Financial details on the business deal was not disclosed. READ MORE>>.

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Hydra Signs Meteor Games

socalTECH

Beverly Hills-based CPA advertising network operator Hydra announced today that it has signed an exclusive deal with Hollywood-based Meteor Games , to help the social gaming firm sign up new players, and to also extend out its ad inventory. Tags: hydra advertising network internet. READ MORE>>.

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Hydra Looks Up, With Funding In Hand, Legal Troubles Behind

socalTECH

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? READ MORE>>.