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Hydra Launches Education Site

socalTECH

Beverly Hills-based online advertising network Hydra is targeting the education market, saying today that it has launched a new vertical website, MyDegreeFinder.com , specifically aimed at students looking for higher education degree programs. Tags: hydra media advertising education mydegreefinder. READ MORE>>.

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Adly Adds Analytics

socalTECH

Beverly Hills-based Adly , the online Twitter advertising site headed by Arnie Gullov-Singh, said Friday that it has rolled out a new, analytics offering for celebrities and brands.

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Goodbye, Geocities: Final Sunset As Japanese Site Closes

socalTECH

Geocities , the original Southern California internet startup--which was founded all the way back in 1994 in Los Angeles--will finally disappear completely from the Internet, as Yahoo said today that it will shut down its Japanese Geocities site. Geocities was one of the first Internet IPOs out of Los Angeles, and sold to Yahoo for $4.5

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Internet Brands Brisco: Deal Will Allow More Focus On Long Term Growth

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Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

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The Future of Shopper Marketing

SoCal Tech Calendar

Longboard Media, the leading provider of digital advertising across premium shopping sites, will host a one-of-a-kind lunch seminar and panel for Los Angeles thriving advertising community. The The Purchase Funnel is Dead will be held on Thursday, May 3, at The SLS Hotel in Beverly Hills.

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State of Evolving Media Address

SoCal Tech Calendar

Thursday, January 27, 2011 -- Beverly Hills Bar Assoc. Lunch - 3rd Annual State of Evolving Media Address. Leading IP and new media lawyer James D. See [link] (more)

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Hydra Hires New Executive

socalTECH

Beverly Hills-based Hydra , which operates a cost-per-action advertising network, reported Thursday that it has named Rachel Corcoran as the firm's Director of Compliance. Hydra runs performance-based advertising on Internet sites. Tags: hydra executive advertising online. READ MORE>>.