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Break Launches Hispanic Site

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Los Angeles-based Break Media , the online video and content firm headed by Keith Richman, said this morning that it is targeting Hispanic males with a new site, TuVez.com. According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males.

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Break Media Ties With BlueKai, exelate

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Los Angeles-based Break Media , which operates a number of Internet media and entertainment properties focused on men, said late Tuesday evening that it has partnered with BlueKai and exelate , two firms providing online advertising data. Break specifically said the partnerships would help enhance its video and display ads on its sites.

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Break Media Launches New Ad Unit

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Los Angeles-based Break Media , the online content publisher which runs Break.com as well as a number of other sites, said it has launched a new advertising unit it is calling "Social Video Accelerator". The firm said that the unit provides guaranteed cost-per-view (CPV) ads through its family of sites. READ MORE>>.

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Transpera Takes $8.25M In Second Round

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Santa Monica-based Transpera , a provider of mobile video advertising technology, announced Thursday that it has raised $8.25M in a Series B funding round. Transpera provides mobile video delivery and advertising for such sites as AccuWeather.com, the Associated Press, CBS, Break.com, Revision3, ManiaTV, MTV Networks, and others.

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Break Develops Creative Lab

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Los Angeles-based Break Media , an online video and entertainment site focused on men, said Tuesday that it has tapped a new team of writers, directors, and producers for a new "Creative Lab", which the firm said will create original content for its branded advertisers. Exact size of the new team was not disclosed by Break.

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