Advertising Capital Palomar 
socalTECH
NOVEMBER 23, 2009
Los Angeles-based Ace Metrix , which operates a service to help television advertisers judge the effectiveness of their creative, has raised $1.7M Ace Metrix has previously raised funding from Hummer Winblad Venture Partners and Palomar Ventures. Tags: content creative advertising capital venture metrix. READ MORE>>.
socalTECH
JUNE 17, 2010
Los Angeles-based Ace Metrix , which operates an online service which helps television advertisers gauge the effectiveness of their ads, has scored an investment from advertising giant WPP , the firms announced this morning. Ace Metrix helps television advertisers measure the effectiveness of their creative. READ MORE>>.
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socalTECH
DECEMBER 16, 2009
The round was led by Leapfrog Ventures, and also included prior investors Hummer Winblad Venture Partners and Palomar Ventures. Ace Metrix provides panel-based analytics for television advertising, measuring effectiveness of advertising creative for companies. The new funding brings the company's total raised to $9M.
socalTECH
MAY 29, 2012
Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm's technology is aimed at measuring the effectiveness of television advertising. READ MORE>>.
socalTECH
SEPTEMBER 30, 2009
Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.
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