Advertising Case Study Technical Review 
Berkonomics
JUNE 30, 2012
We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years?
Berkonomics
MAY 30, 2019
Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. The case study: the best way to reach your target.
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Both Sides of the Table
DECEMBER 17, 2013
. “We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” She might gladly tell you who gets decisions made, who is a pain in the arse, who is super technical, etc. It’s too strategic.
Startup Professionals Musings
MAY 26, 2023
Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Target audience may be limited or new due to price. Don’t count on these as short-term solutions to a growth problem. Incent these early.
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.
Startup Professionals Musings
OCTOBER 22, 2021
Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Even more valuable are success case studies and testimonials. Let your audience help with content creation.
Startup Professionals Musings
DECEMBER 11, 2016
Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Even more valuable are success case studies and testimonials. Let your audience help with content creation.
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