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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. They aren’t the only ones. Postie has raised $3.5

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Adaptive Medias Names CTO

socalTECH

Irvine-based Adaptive Medias , the developer of programmatic advertising technology which acquired StartEngine''s Ember back in December, said Thursday that it has named Bryan Nguyen as its Chief Technology Officer. adaptive medias programmatic advertising startengine padnos' Adaptive Medias is traded OTC.

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Oversee.net Names CTO

socalTECH

Los Angeles-based online marketing and domain firm Oversee.net has named Gene Chuang as its new Chief Technology Officer, the company said today. Oversee said that Chuang will be responsible for identifying and building technology platforms for the company. READ MORE>>.

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Adconion Taps Sullivan As CTO

socalTECH

Online advertising network Adconion is tapping a Los Angeles technology vet as its Global Chief Technology Officer, the company said Monday. Adconion said that it has appointed Scott Sullivan to the CTO position, recruiting him away from Everbridge Communications, where he was also CTO.

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Rubicon Project: LA's Next IPO?

socalTECH

Rubicon Project , the online advertising technology firm headed by serial entrepreneur Frank Addante, looks like it may just be the next Southern California company to file for an IPO, based on a number of executive appointments made Tuesday.

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Verve Wireless Snags Former comScore Technology Chief

socalTECH

San Diego-based Verve Wireless , which develops mobile publishing and advertising tools, reported today that it has hired Chris Nicotra, the former Chief Technology Officer of comScore, as its new Executive Vice President of Product and Technology. READ MORE>>.

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ReachLocal Names New CTO, Sales Head

socalTECH

Woodland Hills-based ReachLocal , which provides online marketing products for small- and medium-sized businesses, reported today that it has named Jeff Hagins as Chief Technology Officer, and promoted Steven Power, former Australia CEO, to Executive Vice President of Global Sales Operations. and also at PMP. READ MORE>>.