Advertising, CitySearch and SEM - Southern California Tech Central

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Advertising

CitySearch

SEM

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks!

Competition

Competition Idealab Product CitySearch

How Luxury Link Is Growing Its Travel Marketplace, With Scott Morrow

socalTECH

AUGUST 16, 2013

Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch. We grew our SEM and improved our ROI. Have of all our transactions are from repeat buyers. If you look at Luxury Link, our demographic is very attractive. That''s very unique.

Pricing

Pricing Sites Marketing SEM

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

How Luxury Link Is Growing Its Travel Marketplace, With Scott Morrow

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