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Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.
Had a great chat with Jim Armstrong who is a General Partner at Clearstone Venture Partners today on TWiVC. Clearstone currently invests out of a $200 million fund based in LA with offices in Menlo Park and in India. Segment One: Jim’s background and Clearstone’s investment strategy. million, compared to a $4.47
Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.
Santa Monica-based Rubicon Project , the online advertising optimization firm founded by Frank Addante, is on track to do $100M in revenues this year and will reach profitability in Q4, according to a blog post by Addante Tuesday afternoon. Tags: rubicon project online advertising optimize profit. READ MORE>>.
Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. The IPO is a huge win for backers Clearstone Ventures, News Corp., Clearstone owned about 24.0% and Mayfield. READ MORE>>.
Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page. READ MORE>>.
Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Clearstone Ventures (www.clearstone.com). Advertisers. California's technology industry possible. professionals? to San Diego. audience, please contact us to.
Los Angeles-based online advertising technology developer Rubicon Project has filed for an IPO, saying in a filing with the SEC that it is looking to sell up to $100M in its stock in an IPO on the New York Stock Exchange. Rubicon is venture backed by Clearstone Ventures, News Corp., Mayfield, as well as others. READ MORE>>.
Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Rubicon is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, and has raised $33M in funding.
Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. Rubicon Project's online advertising service helps publishers pick the best yielding ads from online ad networks. READ MORE>>.
According to Clear Channel Airports, the airport advertising arm of advertising giant Clear Channel, it has launched a new FLYsmart application, a free, mobile application for Android which provides information about airports. Geodelic is backed by Clearstone Venture Partners, MK Capital, and Shasta Ventures. READ MORE>>.
Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.
According to a report today from Paidcontent.org, Santa Monica-based Rubicon Project , the online advertising firm founded by Frank Addante, is in talks with News Corp. Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, and others. to fold the firm in with the Fox Audience Network (FAN). READ MORE>>.
Los Angeles-based online advertising technology provider Rubicon Project priced its IPO last night, saying that it is selling 6,770,995 shares of its common stock at $15.00 Rubicon Project is venture backed by Clearstone Ventures, News Corp., rubicon project advertising merger exchange exit technology rubi' READ MORE>>.
Los Angeles-based Rubicon Project is reporting today that there was a 25 percent, year-over-year growth in online ad spending, according to the firm's Q1 2010 Online Advertising Market Report. Rubicon is venture backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal's Peacock Equity Fund. READ MORE>>.
Rubicon Project , the online advertising technology firm headed by serial entrepreneur Frank Addante, looks like it may just be the next Southern California company to file for an IPO, based on a number of executive appointments made Tuesday.
Los Angeles-based online advertising technology developer Rubicon Project set the pricing range for its initial public offering Thursday, saying that it hopes to offer 6,770,995 shares of its common stock at between $15.00 Rubicon Project is venture backed by Clearstone Ventures, News Corp., and $17.00 Mayfield, as well as others.
Los Angeles-based Rubicon Project , the online advertising optimization technology provider headed by Frank Addante, said this morning that it has named Brian Barnum as its Chief Financial Officer and Chief Operating Officer, as well as appointed Mark Torres as Senior Vice President of People and Culture.
Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. Rubicon's new product provides automation of mobile advertising, based on eCPM, click through rates, and fill rates, similar to Rubicon's web product. READ MORE>>.
Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. Tags: revv automation publishing advertising project rubicon. READ MORE>>.
Los Angeles-based Rubicon Project , a venture backed provider of online advertising optimization services, said today that it has acquired Others Online , a provider of a behavioral targeting service for the online advertising industry. Rubicon is venture backed by Clearstone, IDG, Mayfield, and others. READ MORE>>.
Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.
Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. Rubicon is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund. Tags: rubicon project advertising publishing online network saas. READ MORE>>.
Rubicon said that the new funding round came from News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn. Tags: rubicon project news audience network merger acquisition venture capital advertising. The new funding brings Rubicon's total funding to $60M.
Rubicon develops online advertising optimization software and related services, and is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and the Peacock Equity Fund. Tags: rubicon project advertising publishing executive software. READ MORE>>.
Los Angeles-based The Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media. Tags: rubicon project online advertising invenstory adsafe. READ MORE>>.
Santa Monica-based internet advertising firm the Rubicon Project said Thursday that the firm has officially opened up its London offices, and hired on a Director to handle UK publishers. Tags: rubicon project executive international london advertising optimization software. READ MORE>>.
Rubicon Project operates an online platform which helps to maximize the advertising revenue for online publishers, by selecting the most profitable ad networks for publishers on a real-time basis. The firm is venture backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, Comcast Ventures and News Corporation.
Santa Monica-based The Rubicon Project , which develops ad optimization technology and operates a related online advertising exchange, closed up 33.60% at $20.04 Rubicon was venture backed by Clearstone Ventures, News Corp., in its first day on the markets, after its debut as RUBI on the New York Stock Exchange. and Mayfield.
Los Angeles-based social shopping site ThisNext announced this morning that it has raised a new round of funding, and inked a partnership with online advertising firm Federated Media. Clearstone Venture Partners and Anthem Venture Partners also participated. Amount of the funding was not disclosed. READ MORE>>.
For today's Insights and Opinions section today, we have a post from Jim Armstrong , Managing Director at Clearstone Venture Partners , who talks about some of the issues behind the super angel trend. At Clearstone, we have also launched a super angel fund and strategy.
Michaelson has served at advertising firms such as Grey, Ogilvy, and Dentsu, in addition to experience at Bank of America. LeisureLink is venture backed by Clearstone Venture Partners and Mission Ventures. READ MORE>>.
Los Angeles-based Rubicon Project , which provides Internet advertising optimization services to publishers, announced today that it has raised $9M more. The Series C funding was led by the GE/NBCU Peakcock Equity Fund, and also included Clearstone Venture partners and Mayfield Fund.
The firm--which has been running its own series of reports on the online advertising market--attributed the increase in CPMs to holiday ad spending, as well as interesting in celebrity news topics. Rubicon said it expects 2010 to be a "strong year" for digital advertising. Tags: rubicon project advertising publishing online.
Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm. READ MORE>>.
Los Angeles-based Rubicon Project , the online advertising optimization software firm headed by Frank Addante, released new traffic and customer numbers Monday, saying that the company is now serving up ads for 8 of the top 15 newspaper publishers in the U.S. Tags: project newspaper rubicon publishing advertising. READ MORE>>.
According to Rubicon, which provides online advertising optimization software and services, it has hired on Kaylie Smith as Managing Director in Sydney to head up its Australian and Asian operations. Tags: executive asia advertising online project rubcion. READ MORE>>.
Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon Project offers helps web publishers optimize their advertising revenue, by monitoring the performance and adjusting which advertising networks get a share of a site's ad inventory.
Los Angeles-based Rubicon Project, which develops online advertising optimization software, announced this morning that it has hired on two executives to the firm. Rubicon Project develops technology used to optimize advertising revenues for web publishers. READ MORE>>
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Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Tags: project rubicon report advertising. READ MORE>>.
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