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Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.
Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network."
Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Clearstone Ventures (www.clearstone.com). Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. professionals?
Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Publishers use Rubicon's services to increase their take from so-called "remnant" ad networks. READ MORE>>.
According to a report today from Paidcontent.org, Santa Monica-based Rubicon Project , the online advertising firm founded by Frank Addante, is in talks with News Corp. to fold the firm in with the Fox Audience Network (FAN). Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, and others.
Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. Rubicon Project's online advertising service helps publishers pick the best yielding ads from online ad networks. READ MORE>>.
Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.
Los Angeles-based Rubicon Project , the online advertising optimization technology provider headed by Frank Addante, said this morning that it has named Brian Barnum as its Chief Financial Officer and Chief Operating Officer, as well as appointed Mark Torres as Senior Vice President of People and Culture. READ MORE>>.
Santa Monica-based Rubicon Project , the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network.
Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, campaign management, and ad network optimization on mobile ad impressions. READ MORE>>.
Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. Rubicon is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund. Tags: rubicon project advertising publishing online network saas. READ MORE>>.
Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. Tags: revv automation publishing advertising project rubicon. READ MORE>>.
Rubicon Project operates an online platform which helps to maximize the advertising revenue for online publishers, by selecting the most profitable ad networks for publishers on a real-time basis. The firm is venture backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, Comcast Ventures and News Corporation.
Santa Monica-based internet advertising firm the Rubicon Project said Thursday that the firm has officially opened up its London offices, and hired on a Director to handle UK publishers. Tags: rubicon project executive international london advertising optimization software. READ MORE>>.
Los Angeles-based social shopping site ThisNext announced this morning that it has raised a new round of funding, and inked a partnership with online advertising firm Federated Media. Clearstone Venture Partners and Anthem Venture Partners also participated. Amount of the funding was not disclosed. READ MORE>>.
Los Angeles-based Rubicon Project , the online advertising optimization software firm headed by Frank Addante, released new traffic and customer numbers Monday, saying that the company is now serving up ads for 8 of the top 15 newspaper publishers in the U.S. Tags: project newspaper rubicon publishing advertising. READ MORE>>.
Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm. READ MORE>>.
According to Rubicon, which provides online advertising optimization software and services, it has hired on Kaylie Smith as Managing Director in Sydney to head up its Australian and Asian operations. Tags: executive asia advertising online project rubcion. READ MORE>>.
Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon Project offers helps web publishers optimize their advertising revenue, by monitoring the performance and adjusting which advertisingnetworks get a share of a site's ad inventory.
Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site. READ MORE>>.
Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. Rubicon Project operates a service which helps online publishers optimize which advertisingnetworks to use on their web sites, to improve their CPMs.
We caught Rahul in a more serious conversation, and spoke to him about his venture funded, location-based information startup and what it's up to, as well as got the story behind the firm's incubation at Clearstone Ventures. Rahul Sonnad: We did a seed round with Clearstone Ventures, that incubated us in their Santa Monica office.
Speakers listed: Brock Pierce – Digital currency pioneer investing in Bitcoin, games, and online gambling businesses; Clearstone Global Gaming Fund. The company hopes to prepare advertisers for varying screen sizes. Peter Csathy – CEO Manatt Digital Media Ventures, accomplished media and digital media entrepreneur.
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