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ReachLocal Expands In Brazil

socalTECH

ReachLocal provides help to local and small businesses to advertise their companies online. The firm said it targeted Brazil as its first country in South America, due to the rapid growth rate in that country; the firm said online advertising spend in Brazil was $804M in 2011.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

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tmpSocial Taps Joyent

socalTECH

Los Angeles-based tmpsocial , a provider of display advertising, in-game ad integration and virtual currency management products, has tapped cloud computing provider Joyent for its infrastructure services, the firms said this week. Tags: tmpsocial joyent display advertising software.

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Airset: Your Own Personal Cloud Computer

Tech Zulu Event

Airset gives you your own Personal Cloud Computer and the ability to add groups of Cloud Computers to your Cloud Network. Each cloud computer has an expandable hard disk, a rich suite of web applications, and acts as a web server publishing content.

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Rubicon Project Launches Beta Of Two Products

socalTECH

HFC is a "high frequency cloud" computing product, a cloud computing product specifically developed for applications similar to Rubicon Project''s own online advertising exchange. DSP Builder is a development platform for creating real-time bidding applications.

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What Mattered in 2010: Jim Andelman, Rincon Ventures

socalTECH

2) Advertising in the Facebook ecosystem. Facebook now accounts for a staggering 25% of all display impressions (up from 9% last year), and Facebook and its advertisers are finally beginning to understand how to leverage the platform's unique capabilities. 3) Cloud computing offerings as an enabler to lean startups.

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AWS Opens New Los Angeles Zone

socalTECH

Amazon Web Services (AWS), the cloud computing service of Amazon, has launched anew Los Angeles zone, which will give local customers and companies much faster access to the AWS cloud.