Remove Advertising Remove Commerce Remove Google
article thumbnail

Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms.

Commerce 211
article thumbnail

Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Some of this can be attributed to the exponential growth in e-commerce and direct-to-consumer businesses as a result of the pandemic and global lockdowns?—?eCommerce no surprise?—?that’s

Product 424
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

Jon Waterman: We envision ourselves today as a marketplace outside Google and Bing. Our core competency, historically, has been in the pay-to-click space, but we've focused completely outside of Google and outside of Bing. Talk about the market, when you say you're outside Google and Bing, explain what that means?

article thumbnail

Rubicon Project Snags Google Vet As Chief Product And Engineering Head

socalTECH

Los Angeles-based Rubicon Project said this morning that it has snagged a Google veteran, as its new Chief Product & Engineering Officer.

Google 138
article thumbnail

Advantage Solutions Buys Quantum Networks

socalTECH

Irvine-based Advantage Solutions , which provides technology-enabled sales and marketing services to manufacturers and retailers, has acquired Quantum Networks , a New York City-based e-commerce retailer and agency. Advantage Solutions says Quantum Networks also is on eBay, Newegg, Walmart.com, Reverb, and Google Shopping.

article thumbnail

AdGreetz Powers Personalized Ads For Flipkart

socalTECH

Los Angeles-based personalized advertising technology developer AdGreetz has been powering personalized ads for Indian e-commerce giant Flipkart , according to AdGreetz.

Commerce 124
article thumbnail

7 Keys To A Winning Business As A Phone App Developer

Startup Professionals Musings

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Cultivate a preferred relationship with Apple, Amazon, Facebook, Microsoft, and Google to ensure the best possible placement of your offering. Compensate for low profit by aiming for maximum reach.

Develop 138