Vertebrae Launches Augmented Reality E-Commerce Platform
L.A. Business Journal
NOVEMBER 12, 2018
Santa Monica-based augmented reality advertising and software provider Vertebrae announced Nov. 12 the launch of its new e-commerce AR platform, Axis.
Advertising Commerce Platform 
ReachLocal Launches Deal Platform
socalTECH
JUNE 9, 2011
Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals is a relaunch of the deal commerce software platform it acquired when it acquired DealOn, a daily deals publisher, in February.
ReachLocal 
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Introducing Trust, and the Importance of Product-Founder Fit
Both Sides of the Table
AUGUST 11, 2021
Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Some of this can be attributed to the exponential growth in e-commerce and direct-to-consumer businesses as a result of the pandemic and global lockdowns? no surprise?—?that’s
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce
TechCrunch LA
SEPTEMBER 7, 2021
Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms.
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Interview with Jimmy Hendricks, Deal Current
socalTECH
JUNE 8, 2011
They are using DealCurrent as the deal platform for all of their clients. We see those three products working together, as features of one platform which both can be used independently, as well as together. So, we took that contest and crowdsourcing platform, and started ArtisticHub. What's the story behind Deal Current?
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263 Capturing The Entrepreneurial Energy At StartEngine's Demo Day
socalTECH
JANUARY 31, 2013
Will all that activity help create the next big technology, advertising, gaming, or e-commerce startup? Much of the focus is on absorbing that energy, the enthusiasm of the startup community here has created over the last few years. It's unclear.
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Snap accelerator names its latest cohort
TechCrunch LA
FEBRUARY 19, 2020
Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. — hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers. Hardworkers — a Cambridge, Mass.-based Wabisabi Design, Inc.
TrackStreet Takes $2M For E-Commerce Monitoring
socalTECH
NOVEMBER 8, 2017
Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.
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BlueCava Gets $13M For Ad Technology
socalTECH
JANUARY 31, 2014
Irvine-based BlueCava , a developer of a cross-screen advertising platform, said Thursday that it has raised $13M in a new funding round. The company also said it has appointed Phil Myers as Executive Chairman--Myers was previously CEO of StoredIQ (also backed by S3), and also served at Cyclone Commerce, SalesLogix, and other firms.
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Coull Entrepreneurs Get More Customers
InfoChachkie
JULY 16, 2012
Coull Offers Advertisers Video Skimlinks. Skimlinks has proven effective for thousands of publishers (including, for a time, Pinterest), because its frictionless, self-serve platform automatically generates revenue from previously existing online content. This article originally appeared on Forbes HERE. What’s So Cool About Coull?
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StartEngine Debuts Eight New Startups At Demo Day
socalTECH
JANUARY 30, 2013
StartEngine said that the companies--who have all gone through the 90 day mentorship process at StartEngine--include the BedAbroad (international student housing marketplace); CARBON 38 (online luxury fitness destination for women; Smilu (cross-platform, multiplayer video games); WhereMyDogsAt (mobile social networking for dog owners); Ember (demand (..)
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178 I Just Invested in @Burstly, a Mobile Ad Management Company
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Both of his co-founders worked with him previously and both worked on ad management platforms. I’ll explain in detail below. Enter Burstly.
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Advertising Automation Goes Well Beyond RTB
Frank Addante
AUGUST 22, 2013
But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. At Rubicon Project, we pioneered automation and our technology platform supports all four. As I said, there’s a lot more to advertising automation than RTB.
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RingRevenue Inks Partnership With Pepperjam
socalTECH
MAY 4, 2011
Santa Barbara-based RingRevenue , the pay-per-call technology provider to the affiliate marketing industry, has inked a partnership with Pepperjam Network , an online performance marketing firm owned by GSI Commerce. Financial details of the deal were not announced.
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Interview: Arnie Gullov-Singh, CEO of Ad.ly
InfoChachkie
JUNE 16, 2011
When a platform evolves, at some point the company that built the platform starts to slow down. These lines are blurring between editorial and commerce and the companies that are successful in three years are the ones that recognized that early and built a great consumer experience.”. all of the above?
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ValueClick, Specific Media Rise In Ad Network Rankings
socalTECH
MAY 20, 2009
Two local online advertising businesses--Westlake Village-based ValueClick , and Irvine-based Specific Media --are showing growth in the latest comScore ranking of advertising networks. Tags: valueclick specific media online advertising. The two are just behind Google, which had 164.5M uniques for April.
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This Week in VC with Mo Koyfman of Spark Capital
Both Sides of the Table
JUNE 12, 2010
Competition: Gilt Groupe , Ideeli , RueLaLa (sub of GSI Commerce) , OneKingsLane , department stores like Saks and Neiman Marcus. Users: More than 280mm monthly users worldwide use its apps or see its advertising. Online DSP (demand-side platform) and ad exchange for display advertisers. Total raised: $129.0mm.
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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles
Tech.Co
NOVEMBER 28, 2022
Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. Should Tech Giants Stop Trying to Make Social Commerce Happen? Please fill in your name.
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How YP.com Is Growing A Giant Tech Team In Glendale
socalTECH
MAY 21, 2013
A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.
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Interview: Jason Lehmbeck, Co-Founder and CEO of DataPop
InfoChachkie
JUNE 23, 2011
The catalyst was that we saw the demand and it was confirmed by some of the leading advertisers in the marketplace. 3) To the casual observer, search might seem to be an area of Internet commerce where there is little room for improvement. Every advertiser loves it – in the first meeting.
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How YP Is Growing A Giant Tech Team In Glendale
socalTECH
MAY 21, 2013
The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.
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223 Coull Entrepreneurs Get More Customers
InfoChachkie
JULY 5, 2012
Coull Offers Advertisers Video Skimlinks. <JG Skimlinks has proven effective for thousands of publishers (including, for a time, Pinterest), because its frictionless, self-serve platform automatically generates revenue from previously existing online content. Coull Entrepreneurs Get More Customers. What’s So Cool About Coull?
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Revolution co-founder talks Living Social, ZipCar, Steve Case & GroupOn Super Bowl Ads
Both Sides of the Table
FEBRUARY 13, 2011
Tige and I discuss an excellent blog post written by the CEO of Hulu (Jason Kilar) on the future of advertising. Others have more time than money, and use services like SVnetwork to subject themselves to specific advertising to get access to the content they want. Monetizing content is going to be a moving target.
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277 Social Networking (the Shorter Version) Past, Present, Future
Both Sides of the Table
DECEMBER 5, 2010
encouraging an open platform where 3rd parties can make lots of money]. Back then were were looking for the same things users look for today – the “6 C’s of Social Networking&# – Communications, connectedness, common experiences, content, commerce & cool experiences.
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297 Interview with Hamilton Chan, PaperLinks
socalTECH
FEBRUARY 10, 2011
This presents an opportunity for people, businesses, and brands who have products in the real world and in retail storefronts, packaging, and advertisements, allowing people to get additional information from what they are already seeing out there. Hamilton Chan: We provide a platform where brands can go and create a QR code.
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Rubicon Project Snags Google Vet As Chief Product And Engineering Head
socalTECH
OCTOBER 6, 2016
According to Rubicon, it has named Tom Kershaw--most recently Director of Product Management for Google Ads and Commerce, to the position, where he will be responsible for product development, platform strategy, product design, prioritization, and go-to-market planning, as well as oversight of the company's engineering capabilities.
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138 Interview with Jordan Glazier, Wildfire Systems
socalTECH
DECEMBER 11, 2018
And, if you're a social platform, is there a way to monetize all that activity happening on your service? Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. Those references drive trillions of dollars of commerce. Wildlink is backed by Mucker Capital. How does this work?
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159 This Week in VC with Dana Settle of Greycroft Partners
Both Sides of the Table
MAY 19, 2010
We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Competes with HauteLook , RueLaLa (sub of GSI Commerce) , Billion Dollar Babes , ideeli , Glam List. Note that these are “gross” revenue numbers. Go Boulder!
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Interview with Edward Park, Insteegram
socalTECH
JULY 25, 2012
One of the things we really wanted to do was address that, and make our platform more flexible and versatile to help artists and others monetize this without having to invest hundreds or thousands of dollars up front. has been a reliance on advertising revenue. You will also be letting other people be selling t-shirts? READ MORE>>.
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174 Interview with Sara Bordo, NowLive
socalTECH
NOVEMBER 17, 2011
Having done lots of those, I realized that there was a really great opportunity, from the standpoint of harnessing the higher quality in streaming platforms. We had used partners like Ustream and Livestream for our streaming platforms, and they're fantastic, both from the insights and capabilities for user generated streaming.
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187 How to Get Your E-commerce Site Noticed In A Global Market
Tech Zulu Event
OCTOBER 6, 2016
As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Utilize Popular Social Media Platforms. Increase Your On-Site SEO.
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What the Past Can Tell Us About the Future of Social Networking
Both Sides of the Table
DECEMBER 5, 2010
encouraging an open platform where 3rd parties can make lots of money]. We were looking for what I call the “6 C’s of Social Networking&# – Communications, connectedness, common experiences, content, commerce & cool experiences (fun!). Why did Twitter emerge despite Facebook’s dominance?
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7 Keys To A Winning Business As A Phone App Developer
Startup Professionals Musings
OCTOBER 21, 2022
We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. After this connection, you need not share the 30% of all revenue collected by the store platform. Make your app support all platforms. Port every app to all the popular platforms – IOS and Android.
Develop 138
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Interview with Clark Benson, Ranker
socalTECH
JUNE 1, 2011
It's a very flexible, open platform, and is pretty open ended. We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. The hardest part, is if you want a platform which is a broad platform, and not just about one topic or genre, about all kinds of things.
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7 Lessons For Mobile App Developers To Beat The Odds
Startup Professionals Musings
JANUARY 24, 2020
We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. After this connection, you need not share the 30% of all revenue collected by the store platform. Make your app support all platforms. Port every app to all the popular platforms – IOS and Android.
Mobile 126
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Neel Grover: How Indi Is Helping People Earn Money For Their Knowledge
socalTECH
AUGUST 17, 2020
Indi is focused on powering individual commerce. In essence, we want to give every individual their own, e-commerce store. Our team has a passion for e-commerce, and we also have athletes and others on our team. We run our day-to-day business with professional athletes and folks out of the e-commerce industry.
Help 113
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How DinnerDate.com Takes Online Dating Offline, with Andrew Connell
socalTECH
NOVEMBER 28, 2012
They can choose to go to a dinner that is advertised, and if they've previously expressed interest in a person, we let them know if that person is going. Andrew Connell: I was previously at Nokia, and ran Nokia's e-commerce business globally in fourteen markets. What's your background?
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Interview with Dan LeBlanc, CEO and Co-founder, Daasity
socalTECH
NOVEMBER 14, 2019
A lot of those brands, on the e-commerce side, are becoming more data driven. The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms. How we do hat, is we've built an analytics platform, Daasity, for data-as-a-service.
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113 Silicon Beach at USC 2013 | Entrepreneurial Inspiration
Tech Zulu Event
SEPTEMBER 23, 2013
Sellbot, an e-commerce platform for sellers made by USC graduates Michael and Payam Ahdoot, took home the grand prize of $25,000. Sellbot helps online sellers sell through multiple platforms. In the end, 3 startups were awarded prize money for their spectacular business ideas.
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Interview with Bryan Biniak, Connected Travel
socalTECH
MARCH 12, 2019
At the intersection of those two is Los Angeles-based Connected Travel (www.connectedtravel.com), the startup which is behind Honda's Drive Drive platform. We have built an application services platform for vehicles, and our first customer was actually USAA. If you think about it, advertising is trying to get you to do two things.
App is Crap (why Apple is bad for your health)
Both Sides of the Table
FEBRUARY 17, 2010
They were going to bring the Internet to your mobile phones ushering in the era of “m-commerce.&# Gag. App is one step forward, two steps back – In 1999 I launched my first company, BuildOnline, a SaaS-based (back then we were ASP’s) content management platform for large-scale engineering and construction projects.
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326 Seth Sternberg – Meebo
Both Sides of the Table
FEBRUARY 7, 2011
From there most websites unfortunately don’t know what to really do with it so it basically just becomes a way to log you in and potentially allow advertisers to serve up more targeted (and therefore higher CPM) ads. Leverage a feedback platform like Get Satisfaction or UserVoice. Then iterate and improve based on feedback.
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Generative AI – The End of Empty Textboxes
TechEmpower
NOVEMBER 13, 2023
It means wasted advertising spend and lost goodwill. A solid LLM integration can transform the way they interact with your platform. This isn’t just our opinion - our startup metrics prove it! Even with the pop-up suggestions, we saw significant drop-off during user onboarding. Look around your home or your office. (If
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295 Gerry Campbell of Collecta on TechZulu Live
Tech Zulu Event
AUGUST 31, 2010
Collecta delivers real-time streaming news, via widgets, APIs and its Site Search Platform. Prior to that, Gerry was SVP for AOL’s Search and Directional Media group, where he managed the AOL Search, Local Search, Yellow Pages; Netscape Search; and eCommerce Search properties, including all search-based revenue and advertising initiatives.
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