Advertising Competition SEM 
Startup Professionals Musings
APRIL 16, 2023
For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. Display advertising.
Startup Professionals Musings
JULY 20, 2020
For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. Display advertising.
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Both Sides of the Table
JANUARY 19, 2015
Your tech needs to add value to content producers, the audience and advertisers. But you don’t need to spend money on SEM. And given that Facebook and Twitter currently pay you zero for content marketing and Google SEM charges you for customer acquisition – what exactly are you b g about? Startup Lessons'
Startup Professionals Musings
DECEMBER 5, 2021
This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required. People are more demanding and have more choices than ever before. That’s a double death wish.
Both Sides of the Table
MARCH 11, 2011
I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks!
Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). Cost per action (CPA).
Both Sides of the Table
JANUARY 12, 2014
It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.
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