Advertising Content Web 
Both Sides of the Table
APRIL 30, 2011
They first started in 1994 and are therefore almost as old as the Web itself. In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product.
Both Sides of the Table
SEPTEMBER 10, 2010
I had a really fun 20-minute interview with Howard Lindzon of Stock Twits as part of a 5-part series on whether the web is dead. The topic of whether the web is dead was kicked off by Chris Andersen of Wired Magazine in this article. The Internet existed long before the World Wide Web and web browsers were created.
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Both Sides of the Table
APRIL 11, 2011
I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. It is absolutely MVP of advertising. Or creating quizzes or games with your content.
socalTECH
SEPTEMBER 1, 2010
Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. READ MORE>>.
Both Sides of the Table
DECEMBER 19, 2011
In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW). As George appropriately describes in his video, the Internet and the Web are two different, but related things.
socalTECH
FEBRUARY 1, 2013
The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. The new API effort extends Gravity's technology into use in mobile applications, tablet apps, in addition to the web. in a Series B funding round in October.
socalTECH
FEBRUARY 3, 2010
San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites.
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