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As part of that, Amazon.com, Overstock.com, and a large number of e-commerce retailers have cut off their California affiliates, saying that they will immediately stop paying them for referrals due to the move. However, if we were just providing clicks, using the CPC model, they wouldn't be affected. That might be what happens here.
But I believe it’s a very comprehensive solution and our duediligence with large app developers confirmed as much. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). What does it do?
It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPCadvertising. In San Francisco, it's technology people looking to find business people.
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.
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