SoCal Tech Calendar
DECEMBER 8, 2010
Battle stories and lessons learned about how Sharethrough, applying the lean startup process, figured out the advertising landscape and customer developed their way into the door of a myriad of Fortune 500 customers. Tuesday, December 14, 2010 -- LeanLA December Meetup: Conquering Madison Avenue as a Lean Startup.
Both Sides of the Table
APRIL 15, 2010
I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. My take was that this follows three trends: a) customer involvement in product design, b) mass customization [e.g. But I made it for a reason.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SoCal CTO
JUNE 9, 2010
Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. Here’s why.
socalTECH
OCTOBER 6, 2017
The platform approach we took allows teams and companies and venues to access the best functionality, at a subcription price, rather than a custom development price. We have what is called a mult-dimensional, segmentation engine, that helps them understand their fans on the platform, and provide advertisers with specifics.
socalTECH
APRIL 10, 2018
They fail to understand what the market is, what their differentiation is to their customers. Blake Caldwell: We believe heavily in customer in customer development. You have to understand your customers and partners. If they are good at customer development, we'll look at that as well.
Both Sides of the Table
MARCH 11, 2011
I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.
Both Sides of the Table
FEBRUARY 7, 2010
Traffic.com sold 10-second in-content advertising spots to local TV broadcasters. Assistly is a customer support product designed to meet the needs of the current era of multi-channel touch points (think Twitter, email, chat, forum in addition to phone calls). So the whole customer development cycle is very streamlined.
Expert insights. Personalized for you.
100 
Let's personalize your content