Startup Professionals Musings

FEBRUARY 22, 2013

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.

Startup 97

Startup Invest CTO Hire Cloud Computing 97

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. I won’t belabor this – I have an investment in this space ( ad.ly ) so I’m biased. I think this classifies as a “crack filler&# and I’m not sure I would have done the investment for that reason.

Venture Capital 271

Venture Capital Capital Google Platform 271

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. I know I do.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.

Competition 350

Competition Idealab Product CitySearch 350