socalTECH

DECEMBER 7, 2016

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Financial details of the acquisition were not announced. READ MORE>>.

Mobile 100

Mobile Santa Monica Advertising Acquisition 100

socalTECH

OCTOBER 6, 2017

Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans. We caught up with Lauren to hear about Hopscotch, and why teams and schools are turning to the company to power their mobile apps. What is Hopscotch? What do your apps do?

Mobile 162

Mobile Platform El Segundo UCLA 162

socalTECH

APRIL 30, 2013

It seems like a "no-brainer" -- young girls are among the biggest audiences for mobile games, and there''s a huge subculture of games targeted at iPhone-carrying girls. Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. What are you all about?

Mobile 208

Mobile Networking Media Advertising 208

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Make your app support all platforms. Offer premium services after user is hooked.

Mobile 126

Mobile Development Develop Platform 126

socalTECH

MARCH 27, 2013

Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. Many entrepreneurs cite the move towards mobile as opening up an opportunity over such older, web-centric sites as eHarmony. READ MORE>>.

eHarmony 170

eHarmony Advertising Santa Monica Sites 170

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. There have been changes in how people search, such as mobile devices.

Advertising 203

Advertising Startup Google Commerce 203

Both Sides of the Table

AUGUST 21, 2011

My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Or can they?

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

JANUARY 11, 2012

Los Angeles-based Mobile Roadie , the mobile app developer, is powering a new mobile app from hotel and nightlife operator Sbe , the firm reported today. Financial impact of the deal was not disclosed. READ MORE>>.

Mobile 178

Mobile Los Angeles Advertising Report 178

socalTECH

JANUARY 10, 2012

Santa Barbara-based RinvRevenue , the provider of pay-per-call marketing technology, said today that it has partnered with mobile ad network firm Tapjoy. The two said they partnership will deliver advertisers with more customers through inbound calls. Financial details of the partnership were not announced.

Mobile 182

Mobile Networking GRP Partners Santa Barbara 182

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JANUARY 22, 2014

Santa Monica-based NearWoo said today that it has linked up with Google''s DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. According to NearWoo, the deal gives its local mobile advertisers access to the sites, apps and games where Google delivers it mobile ads.

Google 200

Google Santa Monica Advertising Mobile 200

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Make your app support all platforms. Offer premium services after user is hooked.

Development 138

Development Develop Platform Mobile 138

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

JULY 29, 2014

Los Angeles-based Kixer , which was founded by Keith Bonnici, Jake Moilanen, and Omar Nicola, has raised $1M in a seed funding, for the company''s native advertising platform. Kixer develops a native advertising platform which helps mobile app developers reach users via online publishers. READ MORE>>.

Seed Funding 164

Seed Funding Funding Advertising Venture Capital 164

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Social-media advertising. Display advertising. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

DECEMBER 10, 2010

Pasadena-based PostUp , the Twitter advertising startup created by Idealab, said last night that it has launched Twidroyd Factory , a new customization product for the Twidroyd Twitter client for Android.

Customer 176

Customer Custom Idealab Pasadena 176

Tech Zulu Event

SEPTEMBER 13, 2012

Lyfe Mobile is a new Southern California startup that combines augmented reality (AR) with traditional ad networks and real-time bidding (RTB) to offer advertisers and brands a unique opportunity to engage customers in an exciting new way. Lyfe Mobile works on both iOS and Android smartphones.

Mobile 102

Mobile Networking Advertising Southern California 102

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. The world is going mobile.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. Bart Molenda: Close5 is a mobile based app that makes it very simple to buy and sell, in particular in your area. However, classifies have not yet caught up with mobile.

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

NOVEMBER 7, 2017

Los Angeles-based digital advertising company H Code Media , which focuses on the US-Hispanic advertising market, said today that it has signed a partnership deal with Webconsultas , an online health and wellness portal for Spanish speaking readers. READ MORE>>.

Media 113

Media Advertising Los Angeles Content 113

socalTECH

JULY 17, 2012

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

Mogreet 183

Mogreet Platform Advertising Mobile 183

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

APRIL 25, 2014

San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly said its video ad platform provides micro-target audiences in hyper-local areas for advertisers. READ MORE>>.

Platform 153

Platform Advertising San Diego Mobile 153

socalTECH

OCTOBER 18, 2013

Los Angeles-based Triton Digital , the provider of streaming audio advertising technology, has signed up media trading buyer Accordant Media as a partner, the two said yesterday. Triton Digital audio advertising exchange, a2x, allows programmatic buying of online and mobile audio advertisements. READ MORE>>.

Media 173

Media Advertising Los Angeles Mobile 173

socalTECH

FEBRUARY 24, 2009

Woodland Hills-based Gumiyo , which develops tools for enabling mobile web sites, has scored a new customer. According to accounting and advisory firm CNM LLP, it has partnered with Gumiyo to deliver collateral, advertisements, business cards, and other media via SMS from its web sites. READ MORE>>.

Woodland Hills 100

Woodland Hills Customer Custom Southern California 100

Tech.Co

JANUARY 10, 2018

“Focusing on emotion is key when communicating with female customers. Maxeme Tuchman, CEO and cofounder of Caribu.co , an app that allows you to video call and have story time with your children together from anywhere in the world, targeted her company’s efforts on gaining referrals from women customers.

Tips 71

Tips Customer Custom Dollar Shave Club 71

Startup Professionals Musings

SEPTEMBER 2, 2012

Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Ask why it should be, and why customers should care. It’s good to play games with your customers. Mobile is where it’s at. Don’t repurpose, re-imagine.

Customer 100

Customer Custom Marketing Demand 100

socalTECH

DECEMBER 9, 2014

Santa Barbara-based Impact Radius , which develops marketing analytics software aimed at optimizing ad spend across digital, mobile, and offline channels, said Tuesday that it has expanded in New York City, opening up a new office on Madison Avenue. impact radius york marketing analytics software saas cloud advertising' READ MORE>>.

Santa Barbara 159

Santa Barbara SaaS Advertising Software 159

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Social-media advertising. Display advertising. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers.

Customer 60

Customer Custom Marketing Social Media 60

socalTECH

AUGUST 28, 2013

Los Angeles-based native advertising technology developer Nativo , which is headed by Justin Choi, has landed a new set of premium publishers as customers, the company said today. nativo advertising sponsored content native publishing publisher' Financial details of the wins were not announced. READ MORE>>.

Internet Brands 157

Internet Brands Advertising Content Media 157

Frank Addante

AUGUST 22, 2013

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The answer is simple: devices, Internet access, Web sites and mobile apps are getting faster. And ad decisions need to happen faster than a Web site, or mobile app, loading.

Advertising 79

Advertising Cloud Computing Web Technical Review 79

socalTECH

SEPTEMBER 23, 2013

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ? It''s a problem for everyone.

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

MAY 30, 2012

Pasadena-based Punchcard , the Idealab startup working on mobile loyalty applications, reported this morning that it is in a joint partnership with KDA Group , a local marketing agency, and mobile-local ad network xAd. Financial details of the joint partnership deal were not announced by the companies.

Networking 154

Networking Marketing Idealab Pasadena 154

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

MAY 19, 2015

Pasadena-based mobile application and advertising company UberMedia said late Monday that it has tied with Trade Area Systems, a developer of business intelligence systems for the real estate industry. Financial details of the deal were not disclosed. READ MORE>>.

Pasadena 100

Pasadena Mobile Advertising Help 100

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 126

Social Media Media Startup Platform 126