Tech Zulu Event

JUNE 11, 2012

TALK NYC Heads to SOHO House, Bringing Madison Avenue to West Hollywood on June 13, 2012. State of Content is an unrivaled opportunity to connect and collaborate with today’s leading influencers, executives, and entrepreneurs in the new establishment of advertising, marketing & technology.

Content 61

Content Los Angeles West Hollywood Angel 61

Startup Professionals Musings

SEPTEMBER 2, 2012

His title “ The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World ” characterizes the challenge of demanding attention from a new generation of consumers who want what they want, when they want it, and where they want it. Remember Hollywood secrets. Keep it real, social, and events-based.

Customer 100

Customer Custom Marketing Demand 100

socalTECH

FEBRUARY 6, 2012

The video was just one of a number of ads filmed in the Los Angeles area for the Super Bowl, which is not unusual as its center for the entertainment and advertising industry. However, it does illustrate the increasing influence of technology and online media on entertainment, and how much the two worlds are colliding.

Van Nuys 176

Van Nuys Content Technology Entertainment 176

Startup Professionals Musings

JUNE 4, 2011

His title “ The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World ” characterizes the challenge of demanding attention from a new generation of consumers who want what they want, when they want it, and where they want it. Remember Hollywood secrets. Keep it real, social, and events-based.

Marketing 91

Marketing Startup Demand Customer 91

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Advertisers. Tags: socaltech advertising sponsor. Interesting in reaching Southern California's high tech industry? Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Both Sides of the Table

SEPTEMBER 17, 2013

So the goal should be to have some formats that require talent who have become large in their own right and can demand rev shares of 70-90%. The benefit of networks is that you can hand curate the videos that run in the network providing higher-quality, better control and more brand-safe content for advertisers. Technology is Critical.

Company 339

Company Companies Technical Review Content 339

socalTECH

OCTOBER 30, 2008

We're always interested in how technology is influencing the business of Hollywood, and recently ran across Los Angeles-based Scripped. There are also others who are doing advertisements with short video. Are you targeting Hollywood and existing script writing software? We're targeting any company producing any short form video.

Content 138

Content Writing Software Review Hollywood 138

Both Sides of the Table

JULY 1, 2010

Hollywood Walk of Fame. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. -Users easily swipe through locations to find what they are looking for and the app presents tailored results based on learning what you like.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

MARCH 4, 2010

It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising. There is a huge demand from people, who have gone there to buy products.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

Startup Professionals Musings

MAY 2, 2010

His title “ The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World ” characterizes the challenge of demanding attention from a new generation of consumers who want what they want, when they want it, and where they want it. Remember Hollywood secrets. Keep it real, social, and events-based.

Marketing 55

Marketing Startup Demand Customer 55

socalTECH

JULY 20, 2011

There are trade publications such as Variety, Hollywood Reporter, and Deadline at one end, and gossip celebrity news at the other end. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. Jennifer Sargent: HitFix started two and a half years ago.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

MARCH 3, 2011

David Aronchick: The net of our jobs is really harnessing the demand. Our job is to help capture some of that demand. Maybe they have an upcoming property, maybe a sequel, and it's up to us to help leverage that demand. It looks like the movie clips you provide are free--what's the business model here?

Redpoint 201

Redpoint Startup Content .Net 201

Tech Zulu Event

SEPTEMBER 19, 2012

We are the ‘Netflix’ of Africa – with iROKOtv we stream Nollywood (Nigerian Hollywood) movies online, so they are accessible to anyone with an Internet line, anywhere in the world. However, I can tell you that until recently, our business model was based purely on advertising and yes, it was profitable. How does it work? Profitable?

Netflix 82

Netflix Marketing Technical Review Content 82

SoCal Delicious

SEPTEMBER 19, 2012

If a person from outside Los Angeles is a fan of the city, dig a little and you’ll probably find that they like it for the celebrities, Hollywood not LA. Richard Rosenblatt – Demand Media. Most recently, Rosenblatt cofounded Demand Media, launching in 2006 with $120 million in equity and the acquisition of eHow.com.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

SoCal Delicious

MARCH 1, 2010

Surprisingly, Hollywood hasnt played a major role in the formation of new companies, which have tended to be in less glamorous though more lucrative areas like lead-generation and service (with obvious exceptions like JibJab and Hulu, a joint venture of Fox and NBC). Were all connected. Sponsored by Westin.

Los Angeles 50

Los Angeles Company Companies Angel 50

SoCal Delicious

OCTOBER 8, 2012

When I arrived in Hollywood, everybody had written a screenplay," he says. Last summer, Cameron and Tyler Winklevoss—twins best known for suing Mark Zuckerberg over the origins of Facebook, and who recently formed a venture-capital firm—bought an 8,000-square-foot bachelor pad in the Hollywood Hills for $18 million.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44