Advertising Demand Hulu 
Both Sides of the Table
NOVEMBER 8, 2010
The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. Once this new service became popular then the media companies could control the rules of distribution & advertising. So it is quite lofty to compare hulu with OPEC. Here is my case: 1.
socalTECH
DECEMBER 17, 2018
Los Angeles-based streaming television provider Hulu is launching its own, private programmatic advertising marketplace , which will make all of its live and on-demand TV inventory available to advertisers, according to a report. The programmatic marketplace is set to launch on January 1st. READ MORE>>.
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socalTECH
SEPTEMBER 20, 2010
Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.
Both Sides of the Table
SEPTEMBER 17, 2013
You must find ways to get some distribution through other online partners like Hulu or package up shows for distribution on Roku or Xbox. So the goal should be to have some formats that require talent who have become large in their own right and can demand rev shares of 70-90%. MSN & AOL. As have BigFrame and Machinima.
Tech Zulu Event
JUNE 11, 2012
State of Content is an unrivaled opportunity to connect and collaborate with today’s leading influencers, executives, and entrepreneurs in the new establishment of advertising, marketing & technology. TALK NYC Heads to SOHO House, Bringing Madison Avenue to West Hollywood on June 13, 2012.
Startup Professionals Musings
JULY 2, 2010
Their revenue from advertising may approach one billion dollars this year, with most consumed by bandwidth and associated costs, YouTube isn’t even profitable yet. They are most optimistic about video advertising, rather than vlogging or other applications, since video ads have been the norm for a long time.
Both Sides of the Table
JANUARY 17, 2011
Where do the new entrants like YouTube, Pandora, iTunes, Huffington Post, Boxee, Netflix, Demand Media and other disruptive offerings fit into that equation and how is it changing? I did this when I talked about my metaphor that Hulu was like Opec. Who else is complicit and equally bound by The Innovator’s Dilemma ?
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