Interview with Matthias Galica, ShareSquare
socalTECH
JANUARY 24, 2011
To help it along, we developed some software which makes it easy to create a mobile experience, which corresponds to a QR code you can place on any, real world object. The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable.
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