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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie.

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Dollar Shave's TV Push Powered By Convertro

socalTECH

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.

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Dollar Shave Club: 2.2M Members, New Commercials

socalTECH

Santa Monica-based Dollar Shave Club , the membership-based razor delivery service led by Michael Dubin, says the firm is up to 2.2 million members, and has just launched a new ad campaign which taps into TV commercials, outdoor media, radio, social, and online.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Michael Dubin , Dollar Shave Club (Los Angeles, consumer subscription). Greg Cohn , Burner (Los Angeles, mobile app).

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YouTube Marketing | Top 8 Tips to Increase Sales with Video

Tech Zulu Event

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. Nick Tran, Director of Social Media for Taco Bell. Get likes and subscribers.

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

They jumped on YouTube advertising taking advantage of the lower cost per click compared to traditional Google Adwords. 12,000 people signed up in the first 48 hours after the Dollar Shave Club video went live in 2012. Tips from Dollar Shave Club viral video creator Michael Dubin: 1- Have fun.

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Mark Suster, Nely Galan to Keynote Silicon Beach Fest

Tech Zulu Event

ABC Family, Fox, Universal Music, Google, Facebook, Demand Media, MyLife, Riot Games, DFJ Frontier, Rustic Canyon, GRP Partners, Siemer and Associates, Marketshare, Saatchi Online, OMD, Ignited, Rubicon Project, Smashbox Cosmetics, NFL, UCLA, USC, and dozens of start-ups. Opening Party hosted by Demand Media with KCRW at the Viceroy.