socalTECH

JANUARY 29, 2014

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. demand media demandmedia premium programmatic advertising brands' The company said the move will result in the elimination of its premium display salesforce.

Demand 138

Demand Media eHow Advertising 138

socalTECH

FEBRUARY 28, 2012

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said its new Social Feed ad management tools allow its advertisers to deliver customized, social media content via live rich media ads.

Demand 157

Demand Media eHow Santa Monica 157

socalTECH

AUGUST 8, 2014

The company said the drop came due to a shift away from higher CPM direct display advertising. Demand Media operates such sites as eHow, Livestrong, and CollegeHumor. The company''s now separated registrar segment actually saw a 13 percent growth. READ MORE>>. demand media content traffic revenues'

Demand 138

Demand Content Media eHow 138

socalTECH

OCTOBER 14, 2008

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels.

Demand 100

Demand Sales Media eHow 100

socalTECH

AUGUST 6, 2012

eHow Spark! eHow is still our largest customers, Livestrong is still an important customer. Joanne Bradford: We have three YouTube channels, Pets, eHow, and Livestrong Women. Even the concept of integrating an advertiser into video and embedding versus advertisement is something we've been working on quite a bit.

Demand 240

Demand Media eHow Content 240

socalTECH

NOVEMBER 9, 2012

company operates a number of content-focused sites, including LIVESTRONG, eHOW, Cracked, and a domain name registration business, eNOM. Los Angeles has a strong online advertising industry, and Rubicon Project is one of the companies we heard has been doing well and. The now-public. The company recently reported record.

Technical Review 279

Technical Review Companies Company Southern California 279

Tech Zulu Event

AUGUST 21, 2013

Stephanie Lin, Senior Marketing Director at BareMinerals, a brand who had a huge booth offering free makeovers to attendees, said that they are moving away from traditional advertising. For Orabrush, it all started with an eHow video about “How to Tell if You Have Bad Breath”. They get that no one wants to be sold to anymore.

Conference 99

Conference Hollywood eHow Content 99

Jason Nazar

JUNE 18, 2009

It should be the next generation content/ entertainment portal that leverages millions of user profiles to more accurately provide data to advertisers on what is appealing to specific demographics. Think eHOW or About. Court Star Power. Who are the evangelists pimping MySpace? Where is there Ashton Kutcher & CNN.

Development Team Review 76

Development Team Review Content Sites eHow 76