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Demand Media Targets Food Advertisers

socalTECH

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. The firm said it has combined part of Demand Media's network, eHow.com, and LIVESTRONG.com to reach consumers making food-related choices.

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Demand Media Launches New Social Ad Units

socalTECH

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said its new Social Feed ad management tools allow its advertisers to deliver customized, social media content via live rich media ads.

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Catching Up With Joanne Bradford, Demand Media

socalTECH

eHow Spark! Joanne Bradford: Our owned and operated network is still the largest customer of our studio system. eHow is still our largest customers, Livestrong is still an important customer. The goal is to use our studio system for ourselves on our network, for our publishers, and for our partners.

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Demand Media Hires Ad Sales Head

socalTECH

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. READ MORE>>

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Making Money on YouTube | Audience First, Cash Second

Tech Zulu Event

Stephanie Lin, Senior Marketing Director at BareMinerals, a brand who had a huge booth offering free makeovers to attendees, said that they are moving away from traditional advertising. For Orabrush, it all started with an eHow video about “How to Tell if You Have Bad Breath”. They get that no one wants to be sold to anymore.

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How to Save MySpace

Jason Nazar

It should be the next generation content/ entertainment portal that leverages millions of user profiles to more accurately provide data to advertisers on what is appealing to specific demographics. Think eHOW or About. I’m not friends with most of the people that are connected to me on social networks. Court Star Power.