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Santa Monica-based Demand Media has hired a new executive to head up the firm's advertisingsales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of AdvertisingSales, heading up sales for all of the company's sales channels.
Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. Demand Media also did not say if those sales people would move to other efforts in the company or would be let go. Terms of that deal were not announced.
the firm that runs Livestrong.com, eHow, Society6, Saatchi Art, and other sites, said on Monday that it has named Jay Ku as Senior Vice President, Advertising and Brand Solutions, and Ruben Baerga as General Manager of Society6. Santa Monica-based Leaf Group Ltd. ,
company operates a number of content-focused sites, including LIVESTRONG, eHOW, Cracked, and a domain name registration business, eNOM. positions on its site, ranging from software, sales, marketing, to finance. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. The now-public.
Stephanie Lin, Senior Marketing Director at BareMinerals, a brand who had a huge booth offering free makeovers to attendees, said that they are moving away from traditional advertising. For Orabrush, it all started with an eHow video about “How to Tell if You Have Bad Breath”. They get that no one wants to be sold to anymore.
It should be the next generation content/ entertainment portal that leverages millions of user profiles to more accurately provide data to advertisers on what is appealing to specific demographics. Work with the studios to have premium Hulu-ish content prominently branded and for sale. Think eHOW or About. Court Star Power.
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