socalTECH

OCTOBER 13, 2021

Los Angeles-based Optimad Media, a performance marketing company focused on the consumer packaged goods and film and entertainment market, says it has acquired majority stakes in two companies, DSPolitical and UNTU. Financial details of those acquisitions were not announced.

Media 113

Media Advertising Entertainment Acquisition 113

socalTECH

JANUARY 3, 2014

In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read. Phoebe Scott: I started Laudville, because I consume a lot of entertainment of all kinds. What is Laudville?

Entertainment 206

Entertainment Startup Southern California Netflix 206

socalTECH

FEBRUARY 10, 2020

Los Angeles-based programmatic advertising provider Causal IQ said last week that it is expanding into Las Vegas, as part of an expansion to serve the casino-entertainment market. The company said the move will help it serve the tourism and gaming industry. Causal IQ is led by CEO Farshad Fardad.

Westlake Village 113

Westlake Village Entertainment Advertising Los Angeles 113

socalTECH

DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

Artificial Inteligence 113

Artificial Inteligence Social Media Entertainment Advertising 113

socalTECH

DECEMBER 16, 2010

Los Angeles-based MySpace and search engine giant Google announced today that the two have renewed their search and advertising deal. According to the two, Google will continue to power MySpace's search and search advertising, and will also provide additional display advertising services for MySpace.

Advertising 162

Advertising Google Los Angeles Networking 162

socalTECH

JUNE 30, 2020

Los Angeles-based Jukin Media says it has surpassed $25M in total royalty payments to video creators which it represents, with $1M in royalty payments alone in Q1 of 2020. Jukin says it added more than 650 videos that were filmed in quarantine to its video library, licensing more than 400 of those clips to advertisers and TV producers.

Media 113

Media Advertising Entertainment Los Angeles 113

socalTECH

JUNE 28, 2013

Los Angeles-based GumGum , which provides an in-image advertising platform for publishers, said Friday that it has added Ryan Schinman, CEO of Platinum Rye Entertainment, to its advisory board. gumgum executive advertising entertainment hollywood' READ MORE>>.

GRP Partners 164

GRP Partners Entertainment Hollywood Advertising 164

socalTECH

JULY 19, 2017

Los Angeles-based AdGreetz , the developer of personalized advertising technology which incorporates a viewer's name and other personal information into video and interactive ads, is powering a new campaign for Sony Pictures Home Entertainment on the upcoming Smurfs: The Lost Village release.

Entertainment 113

Entertainment Advertising Los Angeles Technology 113

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned. READ MORE>>.

Advertising 124

Advertising Entertainment Demand Acquisition 124

Tech Zulu Event

JUNE 10, 2014

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. But the tech culture of Los Angeles is shifting real estate’s center of gravity. As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s YouTube is joined by the SoCal outpost for Facebook.

Entertainment 108

Entertainment Santa Monica Journal Belkin 108

socalTECH

OCTOBER 18, 2016

Los Angeles-based Internet advertising company Social Reality announced this morning that it has named Kathy Ireland as its new Chief Branding Advisor. According to the firm, Ireland will also help the company link with other executives in the media, entertainment and advertising industries to serve on an Advisory Board.

Advertising 100

Advertising Entertainment Los Angeles Media 100

socalTECH

MARCH 27, 2014

Los Angeles-based entertainment news provider HitFix has launched a new video channel, which will feature both content, news, and advertising, the company said this morning. hitfix news chanel movie video entertainment hollywood' READ MORE>>.

News 147

News Hulu Entertainment Hollywood 147

Tech Zulu Event

SEPTEMBER 19, 2012

Created by founder Toby Daniels , Social Media Week Los Angeles will focus this series of discussions around the theme of “Empowering Change Through Collaboration.” They have broken events down by two hubs: Social Tech , and Entertainment. Monday: Los Angeles – The Social City. HOW CAN I ATTEND?

Social Media 92

Social Media Los Angeles Media Angel 92

socalTECH

JULY 9, 2019

Los Angeles-based Rubicon Project announced late Monday that it has added a new member to its board of directors. According to Rubicon Project, Harden brings ore than two decades of experience in digital media, entertainment and direct-to-consumer video to its board. Hello Sunshine is the media company of Reeese Witherspoon.

Media 113

Media Entertainment Advertising Los Angeles 113

socalTECH

JUNE 22, 2018

Los Angeles-based digital advertising provider H Code Media reports that it has signed a new partnership with Peruvian radio and television broadcast company Radio Programas del Peru (RPP). Financial impact of the win was not announced. H Code media is led by CEO Parker Morse. READ MORE>>.

Media 100

Media News Advertising Entertainment 100

socalTECH

MARCH 25, 2013

Los Angeles-based online entertainment, music, and advertising firm BuzzMedia is no more: it's just rebranded itself SpinMedia. The publisher, which owns such brands as Celebuzz, Sterogeom, Idolator, JustJared, and many other music-related sites, acquired longtime music magazine Spin back in July of last year.

Buzznet 170

Buzznet Anthem Redpoint Advertising 170

socalTECH

OCTOBER 8, 2012

Moviepilot , which operates an online movie discovery site, said last week that it has opened up an office on Abbot Kinney in Venice, California, as part of its expansion into Los Angeles. Smith was previously at Amazon Media Group, working with IMDb, Amazon, Mobile and Kindle with entertainment accounts. READ MORE>>.

Venice 178

Venice Paramount Advertising Los Angeles 178

socalTECH

FEBRUARY 27, 2013

Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The expansion came alongside the opening of a new office in Chicago.

Media 164

Media Avalon San Diego Advertising 164

Tech Zulu Event

OCTOBER 31, 2011

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. Jace Hall is the President and founder of HDFILMS INC.

Los Angeles 75

Los Angeles Angel Social Media Media 75

socalTECH

AUGUST 1, 2013

Los Angeles-based Lootsie said Thursday that it has launched a new, mobile rewards program aimed ta casual game players, which will provide rewards to iOs and Android game players for in-game achievements. lootsie games rewards content videogame developer advertising ingame' READ MORE>>.

Advertising 153

Advertising Entertainment Content Los Angeles 153

socalTECH

APRIL 8, 2010

Los Angeles-based Break Media , which operates a network of Internet entertainment properties focused on men, said today that it has launched its own, in-house advertising server for its ad network. Tags: break media entertainment content advertising internet server. READ MORE>>.

Media 154

Media Break.com Advertising Entertainment 154

socalTECH

FEBRUARY 24, 2010

Los Angeles-based Break Media said Wednesday that it is expanding the number of video advertising options the site offers. The publisher of entertainment sites aimed at men, said it has added new HD-quality options, interactive pre-roll options, and expandable video ads, among other options. READ MORE>>.

Entertainment 154

Entertainment Advertising Content Sites 154

socalTECH

MAY 13, 2013

Los Angeles-based Greentoe.com , which operates an online marketplace which lets people name their own price for electronics and other items, has raised a round of angel funding, the firm said today. Greentoe is led by Joe Marrapodi (LBI Entertainment, Intermix) and Andrew Kurland (Deloitte). READ MORE>>.

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

JUNE 23, 2010

Los Angeles-based Break Media , the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. Tags: break media entertainment internet advertising content. READ MORE>>.

Media 176

Media Advertising Entertainment Content 176

TechCrunch LA

AUGUST 15, 2018

Daniel Kim and Jay Lee, the two founders of AuditBoard , a Los Angeles-based provider of a risk and compliance software service for large businesses, grew up middle school friends in Cerritos, Calif.

Startup 155

Startup Cerritos Los Angeles IBM 155

socalTECH

DECEMBER 7, 2012

The most active market in technology in Southern California, Los Angeles, was not ranked on the list, mostly likely because Los Angeles has a very diverse base of industries (entertainment, consumer, advertising, fashion, and more) rather than an exclusive high tech focus. percent of jobs in technology.

Report 203

Report Santa Barbara Technology Southern California 203

socalTECH

FEBRUARY 22, 2012

Los Angeles-based SocialVibe , which provides online, social advertising to brands, said today that it has named Todd Tapping as its Chief Executive Officer. SocialVibe has a unique advertising model, in that it awards game credits, donations to nonprofits, and other items to consumers who engage or share a brand's advertising.

Redpoint 150

Redpoint Advertising News Entertainment 150

Tech Zulu Event

NOVEMBER 12, 2013

We have been based in LA for around 45 years and we have deep roots in entertainment and media. On the legal side, my practice in North California and we have an advertising and media group in New York City. Commerce to me, involves a lot of advertising spend. Traditional advertisement isn’t as popular anymore.

Los Angeles 84

Los Angeles Media Invest Startup 84

socalTECH

OCTOBER 13, 2010

Los Angeles-based Break Media , the online video and content firm headed by Keith Richman, said this morning that it is targeting Hispanic males with a new site, TuVez.com. According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males. READ MORE>>.

Sites 193

Sites Break.com Entertainment Content 193

socalTECH

MAY 3, 2011

Los Angeles-based Gorilla Nation Media , the division of Evolve Media which provides advertising representation services to websites, said this morning that it has launched a new kids, tweens, and teens vertical. The firm said the new "Youthology" vertical will help advertisers specifically engage with tweens.

Gorilla Nation 154

Gorilla Nation Sherman Oaks Advertising Entertainment 154

socalTECH

JANUARY 4, 2013

A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services. Co-founder Sutton-Shearer previously co-founded Movie Song Vault and The Gift App, and is a former entertainment industry executive. READ MORE>>.

Marketing 219

Marketing Entertainment Content Los Angeles 219

socalTECH

FEBRUARY 6, 2012

According to Car and Driver, which detailed the back story behind the commercial shot in its February issue, OK Go spent two months in a Van Nuys warehouse perfecting the gadgets behind the shoot, which was filmed outside Los Angeles in the Mojave desert. READ MORE>>.

Van Nuys 176

Van Nuys Content Technology Entertainment 176

TechCrunch LA

MAY 13, 2018

On a mild Thursday night at the Los Angeles Forum , Nike’s public relations team and a group of journalists from some of the country’s leading lifestyle, tech, and general interest websites gathered to see the debut of Nike’s most ambitious SNKRS stash drop.

Los Angeles 227

Los Angeles Report Activity Sales 227

socalTECH

MAY 20, 2014

The latest venture out of Los Angeles-based entertainment news site Hitfix is perfect for those with mere seconds to spend on figuring out if that latest movie is worth investing time into. The new feature features--as advertised--six second reviews of current films in a very (very) short video.

News 138

News Hulu Hollywood Entertainment 138

socalTECH

JANUARY 13, 2012

Los Angeles-based Rubicon Project , the online advertising optimization technology provider headed by Frank Addante, said this morning that it has named Brian Barnum as its Chief Financial Officer and Chief Operating Officer, as well as appointed Mark Torres as Senior Vice President of People and Culture.

Ticketmaster 164

Ticketmaster Clearstone Advertising News 164

Tech Zulu Event

OCTOBER 31, 2011

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. Jace Hall is the President and founder of HDFILMS INC.

Los Angeles 49

Los Angeles Angel Social Media Media 49

socalTECH

MARCH 24, 2010

Los Angeles-based Break Media , which operates a number of Internet media and entertainment properties focused on men, said late Tuesday evening that it has partnered with BlueKai and exelate , two firms providing online advertising data. Tags: break media content publishing advertising bluekai exelate.

Media 150

Media Break.com Advertising Entertainment 150