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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

We have published 74 different magazine titles over the last 30 years. For an advertiser, you have to look at whether or not the message is even available to the audience. That, of course, is what you're selling to your advertisers. On the fun side, we have different show in the entertainment world.

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BuzzMedia Becomes SpinMedia

socalTECH

Los Angeles-based online entertainment, music, and advertising firm BuzzMedia is no more: it's just rebranded itself SpinMedia. The publisher, which owns such brands as Celebuzz, Sterogeom, Idolator, JustJared, and many other music-related sites, acquired longtime music magazine Spin back in July of last year.

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Can you create a great customer case study?

Berkonomics

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

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A good case study is worth many paid ads.

Berkonomics

We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning. The only named solution will have been yours.

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Total Immersion, Olympus Tie On Augmented Reality App

socalTECH

Los Angeles-based Total Immersion , the firm working on augmented reality technology, said today that it has inked a deal with digital camera manufacturer Olympus and its advertising agency Mullen, to developed an augmented reality application for the Olympus PEN E-PL1 micro camera. Financial impact of the win was not disclosed. READ MORE>>.

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Interview with Robert Flynn, Aggregage

socalTECH

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Back in the early days of LA venture capital, I was first an associate of a fund, and then partner of a fund, Entertainment Media Venture Partners. Robert Flynn: Yes. plus range.

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YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

Mark Suster , fellow venture capitalist and serial entrepreneur, has written extensively about YouTube’s evolution from dogs-on-skateboards to its current status as an entertainment medium rivaling cable television networks. Better videos engage more viewers, which attract additional advertising dollars. .

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