SoCal Tech Calendar

MAY 5, 2010

Wednesday, May 5, 2010 -- Digital Entertainment: Advertising, Distribution and the Consumer. Santa Monica College and The City of Santa Monica bring together business leaders for an insightful discussion on Digital Entertainment. See [link] (more).

Entertainment 100

Entertainment Advertising Santa Monica Los Angeles 100

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OCTOBER 13, 2010

Los Angeles-based Break Media , the online video and content firm headed by Keith Richman, said this morning that it is targeting Hispanic males with a new site, TuVez.com. According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males. READ MORE>>.

Sites 193

Sites Break.com Entertainment Content 193

socalTECH

MAY 15, 2013

Newport Beach-based digital advertising firm MediaShift has snagged the former CFO of Clear Channel Media and Entertainment, as its CFO, according to the company. mediashift executive digital advertising network' READ MORE>>.

Media 138

Media Advertising Entertainment Networking 138

socalTECH

MARCH 17, 2010

Online marketing firms Gorilla Nation , Atomiconline , Double Helix , and Springboard said this morning that the firms are in a four-way merger, and have become Evolve Media. The firm said that Evolve Media has over 250 employees, and reaches over 300 million monthly uniques across its web sites.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

socalTECH

OCTOBER 13, 2021

Los Angeles-based Optimad Media, a performance marketing company focused on the consumer packaged goods and film and entertainment market, says it has acquired majority stakes in two companies, DSPolitical and UNTU. UNTU was based in New YOrk, and focused on healthcare digital media campaigns.

Media 113

Media Advertising Entertainment Acquisition 113

socalTECH

JUNE 16, 2010

CPM, and entertainment sites at $4.75. of display ad impressions, followed by online portals at 19.6%, then entertainment sites, at 10.7% Tags: internet advertising impressions comscore media metrix. Other high CPM earners are general news sites, at $6.14 of the total impressions. Newspapers only garnered 2.4

Sites 185

Sites Social Network Entertainment Advertising 185

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FEBRUARY 24, 2010

Los Angeles-based Break Media said Wednesday that it is expanding the number of video advertising options the site offers. The publisher of entertainment sites aimed at men, said it has added new HD-quality options, interactive pre-roll options, and expandable video ads, among other options. READ MORE>>.

Entertainment 154

Entertainment Advertising Content Sites 154

socalTECH

APRIL 23, 2013

The world of media is in the midst of a major transition, where radio and television are no longer the powers they used to be--and there''s a clear shift towards some unknown future online. Our other shows are about sports, entertainment, movie reviews, university news--all of the things that fit under the umbrella of news.

Media 196

Media News Startup Technical Review 196

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AUGUST 30, 2010

Los Angeles-based Mail.com , the online media network run by Jay Penske, is being sued by The Gross Family Foundation, a New York-based charity, over its use of "FASHION ROCKS" to advertise and promote its own multimedia services.

Advertising 182

Advertising Entertainment Media Competition 182

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OCTOBER 21, 2008

Irvine-based Specific Media, a major online advertising network, has rolled out a new product geared at offline sales reporting, the firm disclosed today. According to Specific Media, the new tool will help reveal the correlation between online advertising campaigns and offline purchase behavior. READ MORE>>

Sales 100

Sales Media Report Advertising 100

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JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

Sales 178

Sales GRP Partners Advertising Entertainment 178

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OCTOBER 8, 2012

The firm--which has been booting up operations in LA since May --said it has hired Amy Elkins as EVP Strategy and Advertising, and Amy Smith as Director of Advertising. Elkins joins the firm from MEC, where she had run interactive media campaigns for Paramount and Dreamworks.

Venice 178

Venice Paramount Advertising Los Angeles 178

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JANUARY 4, 2013

A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services. The startup, headed by Drake Sutton-Shearer, is offering up media content in exchange for micro-survey answers, to help bolster music, film, TV, sports, and gaming brands.

Marketing 219

Marketing Entertainment Content Los Angeles 219

Tech Zulu Event

APRIL 25, 2011

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. Matt McMahon, Fox Digital Entertainment, VP Mobile. davidbeebe.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

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MAY 3, 2011

Los Angeles-based Gorilla Nation Media , the division of Evolve Media which provides advertising representation services to websites, said this morning that it has launched a new kids, tweens, and teens vertical. The firm said the new "Youthology" vertical will help advertisers specifically engage with tweens.

Gorilla Nation 154

Gorilla Nation Sherman Oaks Advertising Entertainment 154

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MARCH 27, 2014

Los Angeles-based entertainment news provider HitFix has launched a new video channel, which will feature both content, news, and advertising, the company said this morning. HitFix said its new HitFix Video channel delivers both original content and highly targeted advertisements, delivering 90 million monthly video streams.

News 147

News Hulu Entertainment Hollywood 147

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JUNE 30, 2020

Los Angeles-based Jukin Media says it has surpassed $25M in total royalty payments to video creators which it represents, with $1M in royalty payments alone in Q1 of 2020. Jukin says it added more than 650 videos that were filmed in quarantine to its video library, licensing more than 400 of those clips to advertisers and TV producers.

Media 113

Media Advertising Entertainment Los Angeles 113

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. It’s All in the Numbers.

Social Media 82

Social Media Entertainment Media Tool 82

socalTECH

AUGUST 20, 2009

Last Week, Calabasas-based Masher Media announced it had received a round of angel funding from the Tech Coast Angels to fund its development of MyMiniPeeps (www.myminipeeps.com), a virtual world for children. How did you get into this - looks like you came from the entertainment world? Sherry Gunther: Honestly, content is content.

Media 150

Media Tech Coast Angels Social Network Content 150

Tech Zulu Event

NOVEMBER 14, 2010

Join us tomorrow as TechZulu brings you the Digital LA Entertainment Apps panel live featuring speakers from Disney ABC TV, FOX, Universal, Comcast, Fandango, Mobile Roadie, etc. They'll discuss the development, content, creation, approval process, and marketing for smartphone and tablet apps (iPhone, iPad, Blackberry, Android, etc.)

Entertainment 92

Entertainment Fandango Social Media Advertising 92

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JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. For an advertiser, you have to look at whether or not the message is even available to the audience.

Media 150

Media Report Advertising Content 150

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JANUARY 9, 2013

Southern California is the center of the entertainment industry, which not only includes the world of Hollywood, movies and film, and television, but is also the home of the music industry. Miso Media. Earbits has created a service which lets you browse through over 200 stations of streaming audio, advertising free.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

SoCal Tech Calendar

SEPTEMBER 14, 2011

Monday, September 19, 2011 -- Celebrities in Social Media.

Social Media 100

Social Media Media Entertainment Content 100

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JUNE 22, 2018

Los Angeles-based digital advertising provider H Code Media reports that it has signed a new partnership with Peruvian radio and television broadcast company Radio Programas del Peru (RPP). H Code media is led by CEO Parker Morse. Financial impact of the win was not announced. READ MORE>>.

Media 100

Media News Advertising Entertainment 100

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FEBRUARY 6, 2012

The video was just one of a number of ads filmed in the Los Angeles area for the Super Bowl, which is not unusual as its center for the entertainment and advertising industry. However, it does illustrate the increasing influence of technology and online media on entertainment, and how much the two worlds are colliding.

Van Nuys 176

Van Nuys Content Technology Entertainment 176

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Customer 226

Customer Custom Entrepreneur Advertising 226

L.A. Business Journal

FEBRUARY 9, 2018

Snap is trying to lure Instagram advertisers by offering them free ads on Snapchat; Elon Musk explains why SpaceX prefers clusters of small engines for the Falcon Heavy; and digital media drives entertainment employment growth in Los Angeles

Snapchat 100

Snapchat Advertising SpaceX Entertainment 100

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FEBRUARY 4, 2010

Hollywood-based BUZZMEDIA , the entertainment and pop culture publishing firm founded by Anthony Batt , said today that it has hired on two new sales execs, as part of a push to expand its advertising sales. Tags: buzzmedia buzz media celebuzz celebrity news publishing executive. READ MORE>>.

Sales 145

Sales Veoh Anthem Redpoint 145

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OCTOBER 15, 2008

Hollywood-based Buzznet, an online site focused on entertainment and pop culture, has linked up with entertainment site The Superficial, the firm said today. Buzznet said that The Superficial will become part of Celebuzz.com, the firm's entertainment focused and social media website.

Buzznet 124

Buzznet Anthem Redpoint Entertainment 124

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning. The only named solution will have been yours.

Case Study 212

Case Study Study Social Network Advertising 212

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MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? What's the idea behind Maple Media?

Media 153

Media Mobile Startup Acquisition 153

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JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape? Basically, that disruption is 18-34 year olds have changed how they consume media.

News 173

News Entertainment Startup Bertelsmann 173

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FEBRUARY 1, 2011

Roberty Flynn: We are building what we see as the next generation of business to business media. However, as we have seen in the last few years, traditional media has been failing. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue.

Startup 162

Startup Content Advertising Sites 162

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DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

Artificial Inteligence 113

Artificial Inteligence Social Media Entertainment Advertising 113

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

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MARCH 24, 2009

Los Angeles-based Interpolls , a provider of rich media advertising technology, announced this morning that Twentieth Century Fox Home Entertainment is using the firm to promote the Blu-ray and DVD release of "Slumdog Millionaire." Tags: slumdog content interpolls movie widget advertising rich mililonaire media.

Advertising 100

Advertising Entertainment Media Content 100

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OCTOBER 18, 2016

Los Angeles-based Internet advertising company Social Reality announced this morning that it has named Kathy Ireland as its new Chief Branding Advisor. According to the firm, Ireland will also help the company link with other executives in the media, entertainment and advertising industries to serve on an Advisory Board.

Advertising 100

Advertising Entertainment Los Angeles Media 100