socalTECH

JULY 9, 2010

The good news for content creators in Hollywood and elsewhere trying to make it on the Internet: YouTube , the video sharing site owned by Google, said today that it has just launched a new program which will invest five million dollars for new content partners.

News 213

News Content Hollywood Sites 213

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

OCTOBER 8, 2012

Moviepilot , which operates an online movie discovery site, said last week that it has opened up an office on Abbot Kinney in Venice, California, as part of its expansion into Los Angeles. Smith was previously at Amazon Media Group, working with IMDb, Amazon, Mobile and Kindle with entertainment accounts. READ MORE>>.

Venice 178

Venice Paramount Advertising Los Angeles 178

socalTECH

MAY 3, 2011

Los Angeles-based Gorilla Nation Media , the division of Evolve Media which provides advertising representation services to websites, said this morning that it has launched a new kids, tweens, and teens vertical. The firm said the new "Youthology" vertical will help advertisers specifically engage with tweens. READ MORE>>.

Gorilla Nation 154

Gorilla Nation Sherman Oaks Advertising Entertainment 154

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

socalTECH

MAY 10, 2011

Los Angeles-based BUZZMEDIA , the online entertainment blog and web publisher, is trumpeting its ranking today by comScore as one of the sites with the highest young adult reach. BUZZMEDIA said that 18-34 year olds are more likely to be found on its site than on Facebook and other sites.

Buzznet 225

Buzznet Blogging Sites Entertainment 225

socalTECH

MARCH 24, 2010

Los Angeles-based Break Media , which operates a number of Internet media and entertainment properties focused on men, said late Tuesday evening that it has partnered with BlueKai and exelate , two firms providing online advertising data. Tags: break media content publishing advertising bluekai exelate. READ MORE>>.

Media 150

Media Break.com Advertising Entertainment 150

socalTECH

AUGUST 30, 2010

Los Angeles-based Mail.com , the online media network run by Jay Penske, is being sued by The Gross Family Foundation, a New York-based charity, over its use of "FASHION ROCKS" to advertise and promote its own multimedia services. According to a lawsuit filed Monday in the New York Southern District Court (The Gross Family Foundation, Inc.

Advertising 182

Advertising Entertainment Media Competition 182

socalTECH

MARCH 25, 2013

Los Angeles-based online entertainment, music, and advertising firm BuzzMedia is no more: it's just rebranded itself SpinMedia. The publisher, which owns such brands as Celebuzz, Sterogeom, Idolator, JustJared, and many other music-related sites, acquired longtime music magazine Spin back in July of last year.

Buzznet 170

Buzznet Anthem Redpoint Advertising 170

socalTECH

JULY 8, 2014

MGID , a provider of native advertising services and technology, said Tuesday that it is moving its U.S. headquarters to Los Angeles, to be closer to its sports, entertainment and lifestyle clients. The native advertising company--which helps place native ads on publisher web sites--was previously headquartered in New York.

Los Angeles 153

Los Angeles Angel Advertising Entertainment 153

socalTECH

JULY 27, 2010

Los Angeles-based Break Media , the online entertainment site run by Keith Richman, said today that it has launched a new, 3D video channel--and will also produce its own, original 3D series. Break said the channel, which will roll out over the next two weeks, includes 3D mini shows and action sports video. READ MORE>>.

Media 178

Media Hollywood Advertising Entertainment 178

socalTECH

JUNE 28, 2010

Los Angeles-based HitFix , an online web site focused on entertainment news and information, has raised $1.6M Hitfix focuses on news, interviews and commentary on all aspects of entertainment. The Tech Coast Angels said that HitFix gets around one million monthly unique users, and is advertising-driven. READ MORE>>.

Tech Coast Angels 145

Tech Coast Angels Southern California News Entertainment 145

socalTECH

MAY 14, 2013

We caught up with founder Evan Britton about how his company has created the top site in the Internet niche of celebrity birthdays, and how that intense focus on a single niche--and user experience- has paid off for the company in terms of user engagement and growth. That was the genesis of the site. It was discouraging.

Google 236

Google Sites Startup Web 236

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Others shun translucent run-of-site Google ads, because they are distracting and monetize at extremely low rates. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

AUGUST 24, 2009

Los Angeles-based Gorilla Nation reported Monday afternoon that it has signed on World Wrestling Entertainment as a client. Tags: gorilla nation wrestling online advertising. READ MORE>>.

Gorilla Nation 133

Gorilla Nation Advertising Web Entertainment 133

socalTECH

OCTOBER 15, 2008

Hollywood-based Buzznet, an online site focused on entertainment and pop culture, has linked up with entertainment site The Superficial, the firm said today. Buzznet said that The Superficial will become part of Celebuzz.com, the firm's entertainment focused and social media website.

Buzznet 124

Buzznet Anthem Redpoint Entertainment 124

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning. The only named solution will have been yours.

Case Study 212

Case Study Study Social Network Advertising 212

socalTECH

DECEMBER 4, 2009

The founders Los Angeles-based GumGum , a startup which offers ad-supported, celebrity and entertainment photos for blogs and other web sites, has diverged into the online ad business, saying this week that it has launched a separate, advertising service called Bedrock. Tags: bedrock gumgum online advertising.

Networking 133

Networking Advertising Blogging Entertainment 133

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. We spoke with Jennifer about what HitFix is looking to do, her own background, and how HitFix is different from the many celebrity gossip and news sites out there.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. Entertainment is confusing--we didn't make investments in pure content plays. Robert Flynn: Yes.

Startup 162

Startup Content Advertising Sites 162

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. What’s your point of view on next generation video entertainment? (34:30 He is starting to see this occur in sites that are verticalizing content. 34:30 – 37:00). 51:30 – 1:02:40).

Capital 265

Capital Venture Capital Veoh Startup 265

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. The objects we are focused on are out-of-home advertising. This was especially true in music and entertainment.

Startup 220

Startup West Hollywood Metrics Entertainment 220

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Tags: project rubicon report advertising. READ MORE>>.

Clearstone 100

Clearstone Advertising Report Entertainment 100

socalTECH

FEBRUARY 4, 2013

We caught up with Dan to hear about how the firm is going beyond online sales, and making shopping online for fashion as much entertainment as e-commerce. Dan Murillo: Little Black Back is what we call an entertainment shopping company. We think there is a new category of the e-commerce and shopping sector, the entertainment sector.

Commerce 153

Commerce Sites Entertainment Social Network 153

socalTECH

MAY 20, 2014

The latest venture out of Los Angeles-based entertainment news site Hitfix is perfect for those with mere seconds to spend on figuring out if that latest movie is worth investing time into. The new feature features--as advertised--six second reviews of current films in a very (very) short video.

News 138

News Hulu Hollywood Entertainment 138

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. We also are dong the Twilight premiere from LA.

Paramount 187

Paramount Entertainment Hollywood Content 187

Tech Zulu Event

JUNE 26, 2013

From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. While 63% of local users on social networks are more likely to use a business or develop brand loyalty to a product or service that has its info on a social media site. It’s All in the Numbers.

Social Media 82

Social Media Entertainment Media Tool 82

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. To build out our technology and ad serving platform, we made the investment and acquisition around a video ad server, with a strategic investment in Redlever for branded entertainment, and the acquisition of Joost's assets. Why the expansion here?

Santa Monica 149

Santa Monica Content Platform Networking 149

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 100

Gorilla Nation AtomicOnline Media Web 100

socalTECH

MAY 27, 2011

TeenSpot's entertainment and community website is a moderated, social networking and chat site, focused exclusively on teenagers. The site includes message boards about movies, fashion, celebrities, music, and more. Financial terms of the acquisition were not disclosed. READ MORE>>.

Gorilla Nation 133

Gorilla Nation Social Media Social Network Entertainment 133

socalTECH

JUNE 22, 2018

Los Angeles-based digital advertising provider H Code Media reports that it has signed a new partnership with Peruvian radio and television broadcast company Radio Programas del Peru (RPP). Financial impact of the win was not announced. H Code media is led by CEO Parker Morse. READ MORE>>.

Media 100

Media News Advertising Entertainment 100

socalTECH

NOVEMBER 28, 2012

People complete a short profile when they register on DinnerDate.com, where they can express interest in other people on the site. They can choose to go to a dinner that is advertised, and if they've previously expressed interest in a person, we let them know if that person is going.

San Diego 264

San Diego Hollywood Mobile eHarmony 264

socalTECH

JANUARY 27, 2009

Los Angeles-based Break Media , an online video and entertainment site focused on men, said Tuesday that it has tapped a new team of writers, directors, and producers for a new "Creative Lab", which the firm said will create original content for its branded advertisers. Exact size of the new team was not disclosed by Break.

Break.com 100

Break.com Develop Development Screening 100

socalTECH

AUGUST 20, 2009

We spoke with Sherry Gunther, CEO and founder of the firm, earlier this week to get a better look at the company and the dynamics behind the virtual world market nowadays--as well as why Sherry decided to make the jump from the world of entertainment media to online. Kids really need a deeper level of interaction.

Media 150

Media Tech Coast Angels Social Network Content 150

socalTECH

JULY 6, 2009

We recently caught up with CEO Jonno Wells to talk about the firm and its expanding network of web sites. First off, tell us about your network of sites? Our products are also syndicated into newspapers and web sites around the country. We're a business that has both advertising revenues and subscription, a blend of both.

Web 140

Web Content Mobile Sites 140

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG Others shun translucent run-of-site Google ads, because they are distracting and monetize at extremely low rates. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets.

Customer 133

Customer Custom Entrepreneur Advertising 133

socalTECH

OCTOBER 4, 2012

We teach people how to make web series and video for the web, and specifically for sites like YouTube, and independent networks like Flip and Dailymotion. We teach through video tutorials, with courses around specific sites, like how to make content for FunnyorDie, taught by one of the staff writers from FunnyOrDie.

Web 187

Web Content Startup Education 187