Celebrities in Social Media
SoCal Tech Calendar
SEPTEMBER 14, 2011
Monday, September 19, 2011 -- Celebrities in Social Media.
Advertising Entertainment Social Media 
Beyond Entertainment | Social Media as a Tool for Marketers
Tech Zulu Event
JUNE 26, 2013
Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.
Social Media 
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Social Media Week Lands in Los Angeles Sept. 24-28
Tech Zulu Event
SEPTEMBER 19, 2012
Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. They have broken events down by two hubs: Social Tech , and Entertainment. The Future of Gaming Entertainment and Beyond.
Social Media 92
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Digital LA – Entertainment Apps: “There’s an App for That” panel Live!
Tech Zulu Event
NOVEMBER 14, 2010
Join us tomorrow as TechZulu brings you the Digital LA Entertainment Apps panel live featuring speakers from Disney ABC TV, FOX, Universal, Comcast, Fandango, Mobile Roadie, etc. They'll discuss the development, content, creation, approval process, and marketing for smartphone and tablet apps (iPhone, iPad, Blackberry, Android, etc.)
Digital LA: Branded Entertainment Panel Live!
Tech Zulu Event
APRIL 25, 2011
Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. Matt McMahon, Fox Digital Entertainment, VP Mobile. Originals is Yahoo!’s
Buzznet Joins With The Superficial
socalTECH
OCTOBER 15, 2008
Hollywood-based Buzznet, an online site focused on entertainment and pop culture, has linked up with entertainment site The Superficial, the firm said today. Buzznet said that The Superficial will become part of Celebuzz.com, the firm's entertainment focused and social media website.
Buzznet 124
124 
How Tal Siach Found The World’s Ugliest Facebook Profile
InfoChachkie
JANUARY 25, 2012
Tal Siach is a life-long serial entrepreneur who has mastered social media as a guerrilla marketing tool. I began our discussion by asking Tal about his use of social media to blunt Intuit’s threatening suggestion that Mint was participating in false advertising regarding the manner in which they were counting “users.”
Social Media 194
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GumGum Sports Adds New Sponsorship Analysis Module
socalTECH
DECEMBER 9, 2020
Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.
Gorilla Nation's Youthology Acquires TeenSpot.com
socalTECH
MAY 27, 2011
TeenSpot's entertainment and community website is a moderated, social networking and chat site, focused exclusively on teenagers. Gorilla Nation said its Youthology arm will provide marketers with integrated marketing programs, including mobile, video, social media and rich display products, on the newly acquired site.
Gorilla Nation 133
133 
Social Networking and Business Value
SoCal CTO
MAY 15, 2009
Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Corporations increasingly see social media as a key PR, communications and marketing medium. This Panel will explore issues such as: How can companies best utilize social networking media?
Social Network 150
150 Get to Know Richard de Silva of Highland Capital
Both Sides of the Table
APRIL 23, 2011
He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. What’s your point of view on next generation video entertainment? (34:30 Social, Facebook, and Twitter referral is meaningful. 34:30 – 37:00). Why do you think Veoh didn’t succeed? (40:30
Capital 265
265 Velocity Interactive Group Adds Partner
socalTECH
NOVEMBER 11, 2008
According to Velocity, Rosen will focus on video, music, social media, publishing, games, and online advertising at the firm. Rosen joins Velocity Interactive from Fox Interactive Media, where she was Senior Vice President and General Manager, Entertainment.
Fandango 100
100 
Web TV Workshop Pro-Panel Series: Creating A Web Series From The Ground Up
Tech Zulu Event
OCTOBER 26, 2010
Tags: Advertising & PR Arts & Entertainment Social Media Video Jeremy McMillan Kristyn Burtt Matt Bolish Michael Redford Carney New Media Pro Panel Series Social Media Damian Pelliccione The Web Files Web Series Web TV Workshop.
Web 69
69 
Startup Marketing Should Skip Traditional Advertising
Startup Professionals Musings
SEPTEMBER 3, 2017
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.
Advertising 66
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Balance Your Marketing Spending Between Free and Fee
Startup Professionals Musings
MAY 21, 2022
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.
Marketing 127
127 
YouTube Marketing | Top 8 Tips to Increase Sales with Video
Tech Zulu Event
AUGUST 27, 2013
Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Nick Tran, Director of Social Media for Taco Bell. Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. Get likes and subscribers.
Interview with Andy Steuer, Punchcard
socalTECH
MARCH 1, 2012
It was a portal, and partnered with ISPs so that those ISPs could generate ad revenue, and create stick entertainment for customers. We made it easier for local businesses to acquire customers through search and social media We sold that to Deluxe Corp. I then moved on to Infoseek, which at the time was just a search engine.
The Right Marketing For A New Business Costs Least
Startup Professionals Musings
JANUARY 23, 2015
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.
Marketing 100
100 YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund
InfoChachkie
JULY 9, 2012
Mark Suster , fellow venture capitalist and serial entrepreneur, has written extensively about YouTube’s evolution from dogs-on-skateboards to its current status as an entertainment medium rivaling cable television networks. Better videos engage more viewers, which attract additional advertising dollars. .
Google 133
133 
SnapMyAd Wants You To Monetize Your Instagram Pics
Tech Zulu Event
AUGUST 29, 2013
We uploaded the photo to Instagram and Facebook, told our friends and family what an amazing flying experience we had, touting the airline, yet we missed the interaction with the brand itself and any response or kickback for their recommendation and advertising on their behalf. No, we are currently self funded but entertaining offers.
Advertising 98
98 
Product Manager Entrepreneur Mark Geller
SoCal CTO
NOVEMBER 10, 2009
to work on an entertainment-related technology project and have stayed ever since. This is a novel user interaction that embeds casual entertainment directly into the operating system experience, based on some fairly interesting underlying technology. You mention social / viral aspects at both Google Photos and United Online.
Product 150
150 
The Future of Shopping | Vidzey Interactive Videos
Tech Zulu Event
NOVEMBER 25, 2013
Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. Valuable personality traits in his previous life working in entertainment, no doubt. FROM THE BEGINNING.
Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier
socalTECH
JANUARY 8, 2020
It gives us the ability to do what we love, which it to create engagement and content that people find entertaining, informative, and authoritative, and moves an audience, and introduces the right kind of selective sponsors and clients to that engaged audience, in a respectful way. That, of course, is what you're selling to your advertisers.
Media 150
150 
Mark Suster, Nely Galan to Keynote Silicon Beach Fest
Tech Zulu Event
JUNE 11, 2013
Silicon Beach Fest is gearing up to showcase the most promising startups and visionaries from across LA’s growing startup entertainment ecosystem. Mark Suster of GRP Partners and Launchpad was confirmed to keynote along with Nely Galan of Galan Entertainment, the first Latina president of Telemundo. Social Media.
GRP Partners 88
88 Sponsor post: Discount to tomorrow's DFR, and win a ticket to digiday:APPS
socalTECH
DECEMBER 1, 2009
Nowhere else can you find the top app experts converging with the biggest names in advertising and marketing. digiday:APPS is a one of a kind event. If you have an app, are thinking about building one or better, yet, parterning with one, this is a must attend conference.
Fandango 124
124 Popbase helps YouTube stars build closer relationships with their fans
TechCrunch LA
SEPTEMBER 6, 2018
Entertainment has changed. New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways.
Help 115
115 Startups Need To Embrace Zero Paid Media Marketing
Startup Professionals Musings
OCTOBER 20, 2013
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.
Media 101
101 
How To Pull Customers To Your Website With Real Value
Startup Professionals Musings
SEPTEMBER 19, 2020
A website or blog without appealing or entertaining content for your market segment is not enchanting. You need a blog and social media interaction to keep your content fresh and responsive to the market. This may seem obvious, but how many websites have you reviewed that are static and just plain dull? Refresh it often.
Customer 160
160 
Entrepreneurs Need to Sell Themselves as the Brand
Startup Professionals Musings
FEBRUARY 20, 2013
They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.
Entrepreneur 111
111 How New Ventures Can Avoid Conventional Media Costs
Startup Professionals Musings
AUGUST 24, 2019
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.
Media 95
95 
Announcing Silicon Beach Fest! | June 21-23
Tech Zulu Event
MAY 7, 2012
TechZulu is proud to team up with Digital LA and accelerators Amplify, StartEngine, Launchpad, local companies BetterWorks, PromoJam, start-ups and co-working spaces, all working together to create the first-ever Silicon Beach Fest to celebrate startups, tech, and entertainment! Influencer (PromoJam) @ Tech Cube : social tools.
Startup 106
106 GumGum Makes Images Profitable for Publishers
Tech Zulu Event
FEBRUARY 18, 2013
The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. The old media companies were resistant to change. Advertising is approaching $50 billion dollars online, whereas licensing is maybe $1 billion on a good day,” said Tanz. “It
Advertising 98
98 Want To Trip Out? This Entrepreneur Can Hook You Up
InfoChachkie
AUGUST 4, 2014
Then we started advertising and getting media attention. Also, advertising in print media just doesn''t have the ROI that it once did. Whether our presence is print advertising or we are featured in a story, print just doesn''t sell like it used to. There is good reason that most of our business is word-of-mouth.
Entrepreneur 187
187 
Can Blip.TV Change The Indie Production Market On The Web?
Tech Zulu Event
AUGUST 4, 2011
has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content. In plain English, they’ve redesigned the site so that it is more interactive from a social media perspective and not just for viewers but for their content producers and advertising partners.
Web 65
65 
Dana White, Scott Monty, Guy Kawasaki and More | NMX Keynotes 2013
Tech Zulu Event
JANUARY 19, 2013
Dana White discusses The UFC’s rise to become one of the leading global sports brands through success with social media, community engagement and game-changing steps including connecting pro athletes with fans online. Amy Jo will explore how social media gives every human the power to make positive change.
Social Media 72
72 
NewFronts | Monetizing Digital Content [Live]
Tech Zulu Event
MAY 21, 2012
We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. David Beebe, Fishbowl Worldwide Media/Vin Di Bona Productions. Advertisers include Target, Kraft, Huggies, Hyundia, and more. Tickets are still available and can be purchased HERE. georgeruiz. Sarah Penna.
Content 80
80 Customer Engagement Is Key To Branding Yourself
Startup Professionals Musings
MAY 25, 2014
They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.
Customer 99
99 Location-Based Services are a Bonanza for Startups
Startup Professionals Musings
JANUARY 31, 2011
As outlined by Adam Holden-Bache recently on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Sponsorships and advertising. Branded entertainment. Incentives or rewards.
Services 91
91 Its BlogWorld Time! Los Angeles Get Ready!
Tech Zulu Event
OCTOBER 31, 2011
Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. With Lisa as CEO, the company has grown from an idea for a grassroots conference into a diversified media company.
Los Angeles 75
75 
Siemer Summit: Connecting Global Digital Media & Technology Leaders
Tech Zulu Event
JULY 31, 2014
The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. 2014 Wavemaker Award recipients are: Hang Ten Award: Advertising & Marketing Services. Hitesh Chawla, CEO.
Media 84
84 110K Tweets Per Minute, The Walking Dead, Nintendo TVii & More | AdAge Social TV Conference Recap
Tech Zulu Event
OCTOBER 19, 2012
Elite media giants, agencies and brands flew in from around the country to discuss the rapidly changing and complex ecosystem evolving between the primitive television and social engagement union. Social media giants Twitter and Facebook were both on hand to present their latest findings of their contributions to social television.
Conference 78
78 
Startups are Media Companies Building a New Brand
Startup Professionals Musings
JANUARY 27, 2011
They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.
Media 91
91 Making Money on YouTube | Audience First, Cash Second
Tech Zulu Event
AUGUST 21, 2013
Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. Stephanie Lin, Senior Marketing Director at BareMinerals, a brand who had a huge booth offering free makeovers to attendees, said that they are moving away from traditional advertising.
Conference 99
99 
Smartphone Location Tracking Apps Next Wave Is B2B
Startup Professionals Musings
SEPTEMBER 3, 2013
As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships. Broadcast sponsorships and advertising. Branded entertainment. Channel incentives or rewards.
Competition 84
84 
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