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Beyond Entertainment | Social Media as a Tool for Marketers

Tech Zulu Event

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

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GumGum Sports Adds New Sponsorship Analysis Module

socalTECH

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

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Celebrities in Social Media

SoCal Tech Calendar

Monday, September 19, 2011 -- Celebrities in Social Media.

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Social Media Week Lands in Los Angeles Sept. 24-28

Tech Zulu Event

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. They have broken events down by two hubs: Social Tech , and Entertainment. The Future of Gaming Entertainment and Beyond.

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Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.

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Digital LA – Entertainment Apps: “There’s an App for That” panel Live!

Tech Zulu Event

Join us tomorrow as TechZulu brings you the Digital LA Entertainment Apps panel live featuring speakers from Disney ABC TV, FOX, Universal, Comcast, Fandango, Mobile Roadie, etc. They'll discuss the development, content, creation, approval process, and marketing for smartphone and tablet apps (iPhone, iPad, Blackberry, Android, etc.)

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.

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