socalTECH

JUNE 20, 2012

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140

Mobile OpenX GRP Partners Advertising 140

socalTECH

SEPTEMBER 28, 2010

San Diego-based Verve Wireless , the developer of mobile publishing tools for the Associated Press, McClatchy, Belo Interactive, and other publishers, said this morning that it has raised $7M more in additional funding. According to Verve, the new funding will go towards further development and expansion of products.

News 154

News Mobile Press San Diego 154

socalTECH

MARCH 30, 2010

in a venture funding. The funding round came from GRP Partners and Rincon Ventures. Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. READ MORE>>.

Tool 157

Tool Mobile GRP Partners Advertising 157

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JANUARY 29, 2014

Los Angeles-based mobile advertising startup PaeDae announced this morning that it has tied into Intel''s appMobi effort, which will allow Intel developers to integrate with its advertising platform. paedae appmobi intel advertising mobile development cross platform software network' READ MORE>>.

JavaScript 138

JavaScript Advertising Platform Mobile 138

socalTECH

AUGUST 15, 2014

Many online business today have a big problem: users are increasingly coming to their websites as mobile users, not desktop users, which means lower ad revenues and conversions. How do you make those mobile users just as profitable as desktop users? All of the sudden, there was a growth in users coming from mobile platforms.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

DECEMBER 10, 2013

in a venture capital funding, in a combination of both equity and debt. The startup said the funding came from Ed Ojdana, 3G Capital, Grind Games, Silicon Valley Bank, as well as other strategic and angel investors. network advertising mobile online rewards capital venture paedae' PaeDae is led by Rob Emrich. READ MORE>>.

Advertising 168

Advertising Mobile Venture Capital Equity 168

socalTECH

AUGUST 5, 2015

Los Angeles-based AdtoApp , a developer of programmatic ad tools for publishers, has raised $6M in a funding round, according to the company. The funding came from Run Capital. The company also has a large suite of tools to deal with global advertisement demand. READ MORE>>.

Platform 100

Platform Advertising Tool Demand 100

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

Tech Zulu Event

SEPTEMBER 13, 2012

Lyfe Mobile is a new Southern California startup that combines augmented reality (AR) with traditional ad networks and real-time bidding (RTB) to offer advertisers and brands a unique opportunity to engage customers in an exciting new way. They funded their new company with their own money and started some serious ad testing.

Mobile 102

Mobile Networking Advertising Southern California 102

socalTECH

JANUARY 31, 2013

Although maybe not all of the startups at the event might go on to get funding, an entire group of potential startup founders in the audience realize that they, too, have a shot at starting something and getting a chance to take it to the next level. Standing room only crowd at StartEngine). It's unclear.

Startup 256

Startup Commerce Santa Monica Mentor 256

socalTECH

JUNE 4, 2010

Los Angeles-based Burstly , the mobile ad management firm run by Evan Rifkin, said this week that it has added SoftBank Capital and Founder Collective to its Series A funding round. Burstly is developing a free ad management platform for the mobile phone market, and specifically the iPhone and Android operating systems.

GRP Partners 169

GRP Partners Venture Capital Mobile Advertising 169

socalTECH

JANUARY 30, 2013

StartEngine provides $20,000 to $100,000 in funding to promising startups, and also offers up mentoring, office space, and help in getting those startups to the next stage. The eight startups are pitching their investors to startups at CrossCampus in Santa Monica this afternoon.

Santa Monica 178

Santa Monica Startup Activision Commerce 178

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? Any funding yet?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

JANUARY 20, 2015

Last week, Los Angeles-based Sense360 raised $2.75M in a funding round, to go towards its development of a platform to help developers pull together information and make sense of all the data coming from your mobile phone. What platforms will this work on? We caught up with Eli to learn about his new startup.

Startup 100

Startup Platform Mobile Advertising 100

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. Based both in Nashville, Tennesse and Chicago, edo provides personalized card-linked offers to consumers on their credit cards, debit cards and mobile devices. Funds to Sign Up More Partners.

Advertising 64

Advertising Media Networking Capital 64

Xconomy

JANUARY 23, 2018

Facebook expanded its mea culpa on Monday for failing to prevent “bad actors” such as Russian entities from using the social media platform to distort democratic processes—notably the U.S. presidential election in 2016. Company CEO Mark Zuckerberg had already announced Friday. Read more » Reprints | Share:

Social Media 67

Social Media Blogging News Advertising 67

socalTECH

SEPTEMBER 29, 2011

San Diego-based SweetLabs , the company headed by Darrius Thompson, and which runs both the OpenCandy advertising network and the desktop Pokki app platform, said today that it has raised $13M in a Series C funding round. Thompson is the former co-founder of DivX. READ MORE>>.

San Diego 140

San Diego Advertising Platform Google 140

Tech Zulu Event

FEBRUARY 7, 2013

Mobile first is becoming an important part of our daily lives. We interact with the world through our mobile devices, and they are quickly becoming our main vehicles for accessing and sharing information. Hence the emergence of Source13, a new mobile conference produced by Flurry. 12,000 apps currently on the platform.

Mobile 71

Mobile Technical Review Platform Startup 71

socalTECH

AUGUST 20, 2010

For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar (www.sidebar.com), a venture backed startup in the mobile space, to learn more about what they are up to. Patrick Kennedy: Sidebar is a company that was founded to bring consumers personalized content, focused on mobile delivery of that content.

Content 189

Content Screening Mobile Customer 189

socalTECH

APRIL 1, 2010

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Evan Rifkin: Basically, we are an open and free ad management platform. We cater to mobile phone developers--right now the iPhone, and coming soon to Android. Our space is pretty young.

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

SEPTEMBER 28, 2011

Santa Monica-based mDialog said Wednesday afternoon that it has raised $5 million in a Series A round of funding. The round was led by the BlackBerry Partners Fund. mDialog provides targeted video ad insertion services. mDialog was founded and is headed by Greg Philpott.

Santa Monica 145

Santa Monica Platform Mobile Invest 145

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Why aren’t there a half-dozen well-funded startups running up your tailpipe? Who do you view as your biggest competition? You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

SEPTEMBER 27, 2010

We set up a digital media fund, which had the goal of investing in new digital media properties, ideas, and concepts. The digital media fund funded the company, and it's unique, in that Ross Levinsohn and I are incubating it ourselves in our office, and are running the company today. What was behind that decision? READ MORE>>.

Incubator 239

Incubator Startup Web Technical Review 239

socalTECH

JUNE 21, 2012

Cox said the buy "substantially expands" its business across traditional, digital, social and mobile platforms. in funding. Cox said that Savings.com has more than 5 million visitors monthly. Loren Bendele, founder of Savings.com, continues on at Savings.com after the acquisition. Savings.com was backed by U.S. READ MORE>>.

Media 164

Media Acquisition Los Angeles Platform 164

Both Sides of the Table

JULY 1, 2010

But more importantly we talked in the video about fund raising and how Scott has become so efficient at it. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Includes content mobile guides, ie. Total Raised: $21.4mm. See: TechCrunch. Kontagent. -A

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

MARCH 10, 2017

funding led by Level Equity. What that means, is for companies that have a physical presence in the real world, stores and the like, interaction with consumers today on mobile is now primarily through things that represent their stores, rather than directly with their brands. It's been quite a few years since we spoke with the company.

Google 127

Google Paid Search Mobile Activity 127

Both Sides of the Table

MAY 4, 2010

Clearstone currently invests out of a $200 million fund based in LA with offices in Menlo Park and in India. Palm (acquired by HP ) – In our interview we talked about how transformational mobile computing is and why it’s different than web computing (e.g. Segment Three: “VC Deals Funded this Week”. LivingSocial.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

socalTECH

DECEMBER 30, 2010

1) Mobile web. Mobile app downloads went from 300mm in 2009 to 5 billion in 2010, Android ad impressions up over 2,000% as two examples. The current incarnation of the mobile web changes what the Internet IS to users, and the manner in which it is incorporated into their lives. (2) 2) Advertising in the Facebook ecosystem.

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

Both Sides of the Table

MAY 19, 2010

Their first fund was a $75 million fund raised in 2006 and they very recently announced a brand new $130 million fund. Closing a VC fund in 2009/10 is a major achievement in and of itself. In the intro section of the show we talked a lot about why VC funds are becoming smaller again and where Greycroft fits.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

socalTECH

FEBRUARY 15, 2011

Last week, Los Angeles-based FastPay (www.fastpaypartners.com) announced a round of funding and its services for providing advanced payment to online publishers, application developers, and game developers. On one hand, you've got publishers, on the other, advertisers. We can fund in a couple of days. READ MORE>>.

Advertising 133

Advertising .Net Startup Funding 133

socalTECH

OCTOBER 31, 2012

There's been a sudden surge in accelerator in Southern California, looking to help get startups off the ground and funded. We have refind our thesis around why mobile is so special, and how it ties into location, and have spent two years working on precise, location targeted ads in the industry. But, do they really help?

Startup 225

Startup Acquisition Doc Ideas 225

socalTECH

AUGUST 15, 2012

Elliot Darvick: Unbucket is a platform that enables people to enable planning of their future experiences through collaborative lists. For all of the online advertising out there, there are few places you can advertise against a stated interest, which we think is the most valuable signal of all. How are you funded so far?

Startup 153

Startup Advertising Los Angeles Mobile 153

socalTECH

MARCH 1, 2012

Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. Andy Steuer: Punchcard is a mobile loyalty rewards app. While I was there, I was product manager leading efforts to include third party content into the platform. What is Punchcard?

Southern California 245

Southern California Idealab Startup Customer 245

socalTECH

JANUARY 30, 2017

This is the year, according to all the data, where mobile messaging will surpass social. Even without knowing the exact number, we know social is big, but that this year, mobile messaging will pass it in terms of user engagement, sessions per day, and minutes per day. You use those platforms to message friends, family, and colleagues.

Startup 100

Startup Social Network Southern California Mobile 100

socalTECH

AUGUST 11, 2011

Towards the end of last month, Culver City-based ThinkNear (www.thinknear.com) announced a seed round of funding for its location-based mobile advertising service, with notable inclusion of such firms as IA Ventures, Google Ventures, Qualcomm Ventures, and others. To start, why don't you describe how your mobile ads work?

Startup 177

Startup Mobile Culver City Los Angeles 177

Both Sides of the Table

MARCH 12, 2013

Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360