socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Hummer Winblad's Ann Winblad and Palomar's Jim Gauer sit on the firm's board. READ MORE>>.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

MAY 29, 2012

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm's technology is aimed at measuring the effectiveness of television advertising. READ MORE>>.

El Segundo 133

El Segundo Palomar Advertising Los Angeles 133

socalTECH

NOVEMBER 23, 2009

Los Angeles-based Ace Metrix , which operates a service to help television advertisers judge the effectiveness of their creative, has raised $1.7M in a debt funding round, according to a regulatory filing from the firm Monday. Details on the funding were not announced. READ MORE>>.

Palomar 150

Palomar Advertising Content Los Angeles 150

socalTECH

DECEMBER 16, 2009

in a Series B funding round. The round was led by Leapfrog Ventures, and also included prior investors Hummer Winblad Venture Partners and Palomar Ventures. Pete Sinclair of Leapfrog will join the firm's board along with the funding. The company said the new funding will go toward sales and marketing of its service.

Palomar 133

Palomar Advertising Venture Capital Los Angeles 133

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Tell us a bit about your company?

Advertising 100

Advertising Palomar Startup Customer 100

socalTECH

SEPTEMBER 30, 2009

Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. Let's start with an overview of the fund. We closed our fund in August of 2008. What do you invest in?

Southern California 153

Southern California Startup Palomar Rustic Canyon 153