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Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. The City of Glendale (www.thinkglendale.com). Think Glendale. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network Services. Startups Made Simple.
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Heller founded Wrapify in early 2015 with the idea of creating a business that would pay motorists to wrap their cars in digitally printed advertising.
Their idea was to catch enough consumers to scale, but they didn't understand the cost of acquisition, of finding customers, marketing, and advertising. I developed one of the first booking engines for Sabre's web reservation system, in 1996. They all failed, because what they decided to do was be a single, standalone website.
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