Both Sides of the Table
NOVEMBER 22, 2009
The topic of whether in-stream advertising has heated up. I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. GRP Partners invested in GoTo.com which rebranded as Overture.
socalTECH
DECEMBER 27, 2012
Today, we're featuring Mark Suster , a venture capitalist at GRP Partners , founder of LaunchpadLA , the startup accelerator, not to mention well read blogger and highly watched host of This Week In Venture Capital. The most significant news for GRP Partners in 2012 was the first close of our 4th venture fund.
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socalTECH
JULY 8, 2013
If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). What is Gradient X?
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.
socalTECH
JUNE 3, 2010
Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. helps celebrities, musicians, and other social influencers monetize their Twitter and other activity streams with advertising; the firm is backed by GRP Partners, Greycroft Partners, and LowerMyBills' Matt Coffin.
socalTECH
JULY 13, 2009
This morning's interview is with Mark Suster , a venture capitalist at GRP Partners (www.grpvc.com). GRP has just recently closed on a new $200M fund, and Mark has been one of the more active venture capitalists in the Los Angeles area in recent months. So we're focused on technology, and financial services.
socalTECH
JUNE 24, 2010
Los Angeles-based GumGum , the image licensing startup headed by Ophir Tanz, is hailing its traffic and customer wins this week, saying that it now is reaching 65 million monthly uniques, and has been signing up a number of brand advertisers for campaigns. The firm is venture backed by GRP Partners, First Round Capital, and Crosscut Ventures.
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