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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

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The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. GRP Partners invested in GoTo.com which rebranded as Overture.

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Southern California Investments On Uptick, Totals $686.5M For Q1

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Southern California venture capital investments totaled $686.5M According to the report, released today, Southern California investments totaled $686.5M Southern California's investment totals bucked the national trend, which found that there was a 9 percent drop in dollars to $4.7 of the total invested in Q1.

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Interview with Mark Suster, GRP Partners

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This morning's interview is with Mark Suster , a venture capitalist at GRP Partners (www.grpvc.com). GRP has just recently closed on a new $200M fund, and Mark has been one of the more active venture capitalists in the Los Angeles area in recent months. We invested in Overture, which was sold for $1.2

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MySpace, Ad.ly Link On In-Stream Advertising

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Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. helps celebrities, musicians, and other social influencers monetize their Twitter and other activity streams with advertising; the firm is backed by GRP Partners, Greycroft Partners, and LowerMyBills' Matt Coffin.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). I’ll explain in detail below. it has built in iPad support from Day 1.

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YieldMetrics Harvests $1.7M For Ad Analytics

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Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M in funding, which was led by GRP Partners, and also included Baroda Ventures , Bertelsmann Digital Media Investments , Daher Capital , Double M Capital , Karlin Ventures , Launchpad LA, as well as angels. READ MORE>>.