socalTECH

JULY 13, 2009

This morning's interview is with Mark Suster , a venture capitalist at GRP Partners (www.grpvc.com). GRP has just recently closed on a new $200M fund, and Mark has been one of the more active venture capitalists in the Los Angeles area in recent months. So we're focused on technology, and financial services.

GRP Partners 157

GRP Partners Southern California Santa Barbara Rustic Canyon 157

socalTECH

JUNE 20, 2012

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140

Mobile OpenX GRP Partners Advertising 140

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

JUNE 27, 2013

Santa Monica-based Gradient X , the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta.

GRP Partners 168

GRP Partners OpenX Santa Monica Advertising 168

socalTECH

JUNE 4, 2010

Los Angeles-based Burstly , the mobile ad management firm run by Evan Rifkin, said this week that it has added SoftBank Capital and Founder Collective to its Series A funding round. investment from Rincon Venture Partners and GRP Partners. Tags: burstly softbank mobile advertising venture capital.

GRP Partners 169

GRP Partners Venture Capital Mobile Advertising 169

socalTECH

MARCH 5, 2012

Los Angeles-based Burstly , the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight , a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps. Financial terms of the buy were not disclosed. funding round in November.

GRP Partners 154

GRP Partners Metrics Advertising Mobile 154

socalTECH

JANUARY 30, 2013

Rad and Mateen are both high tech veterans, with Rad having previously founded Twitter advertising startup Ad.ly; Mateen was most recently founder of CoverCanvas. went on to raise venture funds from Greycroft Partners, GRP Partners, and Matt Coffin. READ MORE>>.

GRP Partners 224

GRP Partners High Tech Advertising Mobile 224

socalTECH

JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. The startup, which is backed by Upfront Ventures (which also just went through a renaming effort, from GRP Partners), did not say exactly why it decided to rename itself. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Advertising Startup 168

socalTECH

SEPTEMBER 16, 2010

Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter.

GRP Partners 191

GRP Partners Advertising Idealab Social Network 191

socalTECH

NOVEMBER 30, 2011

Los Angeles-based Burstly , the mobile advertising startup headed by Evan Rifkin, has raised $5.5M The round came from GRP Partners, Rincon Venture Partners, and SoftBank. in a Series B round, according to reports. Rifkin is the former founder of Tagworld. in March of 2010.

GRP Partners 150

GRP Partners Advertising Los Angeles Mobile 150

Both Sides of the Table

MARCH 12, 2013

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

JANUARY 28, 2010

According to the firms, As Seen Anywhere will provide multi-channel, pay-for-performance advertising. The new firm will offer pay-for-performance ads on television, radio, print, and online, including mobile phones, social media, and more. Tags: ringrevenue advertising telephone. Spievak is the former CFO of Callwave.

Santa Barbara 153

Santa Barbara GRP Partners Social Media Advertising 153

socalTECH

FEBRUARY 1, 2013

The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October. READ MORE>>.

Content 168

Content GRP Partners Redpoint Santa Monica 168

SoCal Tech Calendar

JUNE 28, 2009

Tuesday, June 30, 2009 -- Online and Mobile Video. The UCLA Anderson School of Management and the German American Business Association (GABA), invite you to an exciting panel discussion with top digital media executives and venture capitalists followed by a reception at the UCLA Faculty Center. See [link].

Mobile 100

Mobile Break.com UCLA GRP Partners 100

Both Sides of the Table

JULY 1, 2010

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. Includes content mobile guides, ie. Hollywood Walk of Fame.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

APRIL 1, 2010

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Mark Suster lead GRP's investment in the firm, and Jim Andelman led Rincon's investment. We cater to mobile phone developers--right now the iPhone, and coming soon to Android. What is Burstly? READ MORE>>.

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

DECEMBER 30, 2010

1) Mobile web. Mobile app downloads went from 300mm in 2009 to 5 billion in 2010, Android ad impressions up over 2,000% as two examples. The current incarnation of the mobile web changes what the Internet IS to users, and the manner in which it is incorporated into their lives. (2) 2) Advertising in the Facebook ecosystem.

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

FEBRUARY 15, 2011

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. In San Diego you have Qualcomm so an entire mobile industry has been spawned. Scott Painter , founder of CarsDirect has created TrueCar (backed by GRP Partners).

Venture Capital 313

Venture Capital Southern California Google Startup 313

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Booyah – Develops a location based service platform that pairs the virtual world with mobile gaming. OTHER DEALS: 1. Total raised: $29.5mm.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*.

Startup 248

Startup Venture Capital Conference Social Media 248

Tech Zulu Event

SEPTEMBER 20, 2010

Mark Suster , GRP Partners. Novimap is an online and mobile mapping platform. enables developers to sell cross-platform web-apps that optimize to your mobile device. Endeavor's partners, advertisers, and publishers will reap the rewards of the company's long-standing industry relationships.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

socalTECH

FEBRUARY 9, 2009

We brought together Peter Cowen of Groundwork Equity , Mark Suster of GRP Partners , Rick Smith of Crosscut Ventures , and Richard Yen of Saban Ventures -- all of who will be on the judging panel for the Tech Coast Angel's Fast Pitch on February 24th, to give us a their hints and tips about pitching to venture capitalists.

Tech Coast Angels 100

Tech Coast Angels Ideas Entrepreneur Invest 100

Tech Zulu Event

SEPTEMBER 24, 2010

Mark Suster , GRP Partners. Novimap is an online and mobile mapping platform. enables developers to sell cross-platform web-apps that optimize to your mobile device. Endeavor's partners, advertisers, and publishers will reap the rewards of the company's long-standing industry relationships.

Social Media 60

Social Media Technical Review Tech Coast Angels Venture Capital 60

Both Sides of the Table

JULY 10, 2011

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. Some will cite my investment two years ago in social-media advertising company Ad.ly

Platform 307

Platform News Startup Invest 307