socalTECH

APRIL 23, 2013

The world of media is in the midst of a major transition, where radio and television are no longer the powers they used to be--and there''s a clear shift towards some unknown future online. Unfortunately for the rest of media, it''s also allowed us to be honest with our audience, which they are not doing much at all.

Media 196

Media News Startup Technical Review 196

socalTECH

MARCH 20, 2015

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content 100

Content Redpoint Study Santa Monica 100

socalTECH

APRIL 9, 2015

SoundCloud said that the link will help bolster its On SoundCloud program, which allows music creators to be paid for their work through advertising revenue share, if they allow tracks to be shared through SoundCloud. zefr soundcloud media attribution piracy music sound hollywood' READ MORE>>.

Venice 100

Venice Hollywood Advertising Media 100

socalTECH

APRIL 30, 2014

Hulu also said it will be releasing a new cross platform, interactive ad unit, and a "360" video ad unit powered by Immersive Media. hulu streaming advertising television content hollywood pizzahut' READ MORE>>.

Hulu 147

Hulu Hollywood Content Advertising 147

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. 7083 Hollywood Blvd., Hollywood, CA 90028. A City of Angels: How Social Media is Bringing LA Closer to Utopia. 9:00-9:30am. 2:30-3:30pm.

Social Media 92

Social Media Los Angeles Media Angel 92

Tech Zulu Event

NOVEMBER 11, 2013

Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

SEPTEMBER 27, 2010

Los Angeles-based SVnetwork , the brand advertising network and operator of SocialVibe, said this morning that it has named Chris Rooke as SVP of Business Development and Strategic Partnerships. Rooke was most recently SVP of Interactive Media at CBS Television Distribution and King World Productions. READ MORE>>.

Redpoint 113

Redpoint Hollywood Advertising Content 113

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

Help 115

Help Startup Activision Media 115

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

socalTECH

FEBRUARY 4, 2010

Hollywood-based BUZZMEDIA , the entertainment and pop culture publishing firm founded by Anthony Batt , said today that it has hired on two new sales execs, as part of a push to expand its advertising sales. Tags: buzzmedia buzz media celebuzz celebrity news publishing executive. READ MORE>>.

Sales 145

Sales Veoh Anthem Redpoint 145

socalTECH

MARCH 25, 2010

West Hollywood-based Citysearch announced today that it has hired on Christophe Louvion--the former CTO of Gorilla Nation Media--as its Chief Technology Officer and Senior Vice President of Core Products. Tags: citysearch christophe louvion gorilla nation executive internet advertising. READ MORE>>.

Gorilla Nation 133

Gorilla Nation CitySearch West Hollywood CTO Hire 133

socalTECH

NOVEMBER 10, 2010

RealGravity said it provides an online marketplace that connects buyers and sellers of online video content and advertising. Tags: realgravity venture capital video distribution syndication content hollywood media. RealGravity was co-founded by Luke McDonough and Sid Conklin. READ MORE>>.

SoCalTech 140

SoCalTech Hollywood Content Venture Capital 140

Both Sides of the Table

SEPTEMBER 19, 2017

(Hint: 60 million US Latinos driving US growth engine) I am beyond excited to announce the Herb Scannell has agreed to move from NYC to Los Angeles to take on the role of CEO at mitú, the fast growing Latino digital media company, serving more than 100 million monthly unique viewers. Advertisers, wake the f**k up. Yes, with a “B.”

Media 269

Media Content Course Technical Review 269

socalTECH

JANUARY 9, 2013

Southern California is the center of the entertainment industry, which not only includes the world of Hollywood, movies and film, and television, but is also the home of the music industry. Miso Media. Earbits has created a service which lets you browse through over 200 stations of streaming audio, advertising free.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

socalTECH

MAY 17, 2017

Ted Dhanik is co-founder and CEO of West Hollywood-based engage: BDR (www.engagebdr.com), which recently just launched an influencer marketing platform aimed at Instagram.users. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

Advertising 183

Advertising Platform West Hollywood Content 183

socalTECH

APRIL 16, 2009

West Hollywood-based Citysearch , the local online business guide owned by IAC, said Thursday that the firm has expanded its relationship with yellow pages publisher Idearc Media. Citysearch said it will integrate performance-based advertising from Idearc's Superpages.com site into its publishing network. READ MORE>>.

CitySearch 100

CitySearch West Hollywood Guide Advertising 100

socalTECH

OCTOBER 8, 2012

The firm--which has been booting up operations in LA since May --said it has hired Amy Elkins as EVP Strategy and Advertising, and Amy Smith as Director of Advertising. Elkins joins the firm from MEC, where she had run interactive media campaigns for Paramount and Dreamworks.

Venice 178

Venice Paramount Advertising Los Angeles 178

socalTECH

AUGUST 25, 2011

Los Angeles-based Funny Or Die , the online comedy video site, and social media influence site Klout said Wednesday that they are in a strategic partnership. Klout offers up special awards, access to events, special services, and more to people based on their "social media influence". READ MORE>>.

Social Media 167

Social Media Advertising Media Sites 167

socalTECH

OCTOBER 15, 2008

Hollywood-based Buzznet, an online site focused on entertainment and pop culture, has linked up with entertainment site The Superficial, the firm said today. Buzznet said that The Superficial will become part of Celebuzz.com, the firm's entertainment focused and social media website.

Buzznet 124

Buzznet Anthem Redpoint Entertainment 124

socalTECH

JUNE 29, 2011

Irvine-based Specific Media , the Internet advertising network run by Tim Vanderhook, has released further details on the company's acquisition of Myspace , saying that Justin Timberlake is taking an ownership stake and major role in the acquisition.

Acquisition 214

Acquisition Advertising Content Sites 214

Both Sides of the Table

MAY 7, 2013

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. You can’t change media consumption patterns easily. Ynon Kreiz is a force of nature in the media and tech sectors. hours of TV / day. hours of TV / day. They read less than 30 minutes.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

socalTECH

FEBRUARY 26, 2009

Los Angeles- and New York-based PlaceVine , which operates a web-based service to connect brands and agencies to product placement opportunities in film, television, and new media, said Wednesday that it has scored a round of seed financing from a New York-based angel fund, NYCSeed. Amount of the investment was not disclosed. READ MORE>>.

Seed Funding 100

Seed Funding Funding Hollywood Web 100

Tech Zulu Event

JUNE 11, 2013

This second annual fest brings together technology leaders, startup CEOs, investors, Hollywood studio executives, entrepreneurs, developers, students and more to celebrate LA’s dynamic technology industries with panels, workshops, hackathon, mixers, and a start-up showcase spotlighting 40 local startups. and launching at Silicon Beach Fest.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

socalTECH

DECEMBER 23, 2016

This year's fest has expanded to included panels on how to grow your startup internationally, maintain your company culture, manage developers in multiple countries, and reach mainstream audiences using TV advertising combined with digital. In the first phase of many industries, you have an explosion of new ideas and companies.

Marina Del Rey 100

Marina Del Rey Dollar Shave Club Beverly Hills Startup 100

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. Sara Bordo: My co-founder, Brad Sexton and I, both come from the Hollywood studio world. My first studio role was in digital media at Paramount Pictures.

Paramount 187

Paramount Entertainment Hollywood Content 187

Tech Zulu Event

JUNE 11, 2012

TALK NYC Heads to SOHO House, Bringing Madison Avenue to West Hollywood on June 13, 2012. State of Content is an unrivaled opportunity to connect and collaborate with today’s leading influencers, executives, and entrepreneurs in the new establishment of advertising, marketing & technology.

Content 61

Content Los Angeles West Hollywood Angel 61

Tech Zulu Event

AUGUST 21, 2013

Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. These fans have a personal relationship with the stars unlike traditional Hollywood. If they are gonna be there we want to be there as well.”. At VidCon you’ll find a sea of 14-17 year old uber fans religiously obsessed with online stars.

Conference 99

Conference Hollywood eHow Content 99

socalTECH

FEBRUARY 4, 2009

The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. We sell advertising and have been very fortunate to have the best brands advertise on our network.

Entertainment 100

Entertainment Advertising Hollywood Startup 100

Tech Zulu Event

MAY 7, 2012

This fest will include panels, workshops, cocktails and keynotes for startups, content creators, developers, social media marketers, designers, entrepreneurs, and more. Advertising : Agencies rock digital, TBA. Media/Tech: io/LA (Hollywood). Influencer (PromoJam) @ Tech Cube : social tools. Press: Techzulu @ Coloft.

Startup 106

Startup Press Hollywood Email 106

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Use smart ads wisely.

Marketing 82

Marketing Demand Startup Customer 82

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. tech, new media, entertainment and consumer industries. Dealmaker Media www.undertheradarblo g.com is presenting their 13th Under the Radar conference in Mountain View, CA on.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

FEBRUARY 6, 2012

The video was just one of a number of ads filmed in the Los Angeles area for the Super Bowl, which is not unusual as its center for the entertainment and advertising industry. However, it does illustrate the increasing influence of technology and online media on entertainment, and how much the two worlds are colliding.

Van Nuys 176

Van Nuys Content Technology Entertainment 176

Tech Zulu Event

MARCH 7, 2010

Discover the what the future holds for you and this game changing media platform. Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. Presenter: Scott A. Jones, Founder, Chairman and CEO, ChaCha Search, Inc.

Mobile 40

Mobile Media Case Study Advertising 40

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Marketing 104

Marketing Demand Startup Customer 104

socalTECH

JANUARY 11, 2019

That was my first time in buying and selling of digital advertising. I saw a disconnect with how advertisers buy and media sells, so I started my first startup, a media marketplace, seven years ago, and moved to New York. I worked with the Irish Independent, the national broadsheet in Ireland, in print ad sales.

Startup 113

Startup Advertising Marketing Platform 113