socalTECH

JUNE 24, 2011

West Hollywood-based CityGrid Media , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said Thursday that it has rolled out three new advertising APIs for developers.

West Hollywood 140

West Hollywood Media CitySearch Hollywood 140

Tech Zulu Event

NOVEMBER 11, 2013

Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood. See you there!

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

FEBRUARY 1, 2010

West Hollywood-based Citysearch , the online business guide owned by IAC, said late Friday that it has created a new advertising network called CityGrid. Tags: citysearch online advertising local network citygrid. READ MORE>>.

CitySearch 145

CitySearch Networking West Hollywood Advertising 145

Tech Zulu Event

SEPTEMBER 16, 2011

TechZulu is sending 5 lucky gamers to the first mobile 3D gaming tournament being held here in Los Angeles to compete! That’s right folks TechZulu has just struck the most amazing loot for all you gaming enthusiast out there.

Mobile 90

Mobile Hollywood Entertainment Los Angeles 90

Tech Zulu Event

MARCH 7, 2010

TechZulu will be streaming Digiday : Mobile live from 8:00am - 5:00pm PST Monday 3/8. Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. Presenter: Scott A. Presenter: Scott A.

Mobile 40

Mobile Media Case Study Advertising 40

Tech Zulu Event

MAY 10, 2013

We also enjoy spending weekends in front of the computer working on new projects or building the next mobile app. The West Hollywood based team over at Talenthouse feels the same way. The hackathon will take place the evening of June 7th & all day June 8th at the amazing Talenthouse offices in West Hollywood. It’s our fuel.

West Hollywood 104

West Hollywood Hollywood Design Entertainment 104

socalTECH

OCTOBER 8, 2012

The firm--which has been booting up operations in LA since May --said it has hired Amy Elkins as EVP Strategy and Advertising, and Amy Smith as Director of Advertising. Smith was previously at Amazon Media Group, working with IMDb, Amazon, Mobile and Kindle with entertainment accounts.

Venice 178

Venice Paramount Advertising Los Angeles 178

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. Sara Bordo: My co-founder, Brad Sexton and I, both come from the Hollywood studio world. We spoke with Sara Bordo , the firm's founder and CEO, about the company.

Paramount 187

Paramount Entertainment Hollywood Content 187

Tech Zulu Event

SEPTEMBER 23, 2013

As one of the organizers, Jay Tucker explained, “The Silicon Beach movement is the future of the Los Angeles tech area – tech, mobility, digital content, entrepreneurship, etc. Tucker led the next panel on the topic of mobility in the startup revolution. The event ended with three final panels.

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

socalTECH

NOVEMBER 28, 2012

The startup--created by Robert Earl (Founder and CEO of Planet Hollywood), Grant Hosford (formerly of eHarmony), and Connell (formerly of Nokia)--is using the Internet to arrange group dates at local restaurants, to connect people in person and offline. It was a mixture of mobile and device-centric and Internet development.

San Diego 264

San Diego Hollywood Mobile eHarmony 264

Both Sides of the Table

SEPTEMBER 19, 2017

What Hollywood hasn’t been able to deliver in film or television has seen generational break-out successes like Lin Manuel Miranda’s “Hamilton” or the astounding success of Despacito , now the all-time most viewed video on YouTube approaching 4 billion views. Advertisers, wake the f**k up. There is no more Latino-only market.

Media 269

Media Content Course Technical Review 269

Both Sides of the Table

SEPTEMBER 17, 2013

And with mobile you even have the ability to message your users when new content is released which leads to much higher consumptions rates. And ironically many consumer mobile apps are more of hits-driven businesses than video is today. And production is where Hollywood beats Silicon Valley. Technology is Critical. Set design.

Company 339

Company Companies Technical Review Content 339

socalTECH

JANUARY 3, 2014

The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. We hope the advertising will be much more considerate of users, helping them on their mission, and so that it can help you achieve something, consumer or acquire something, or watch something. READ MORE>>.

Entertainment 206

Entertainment Startup Southern California Netflix 206

socalTECH

JANUARY 24, 2011

It's a powerful opportunity to connect people offline with the mobile, online experience. market has been different, is that the adoption of mobile internet has not been nearly as prevalent. The objects we are focused on are out-of-home advertising. However, one way the U.S. Who uses your service, and why? READ MORE>>.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Startup Professionals Musings

FEBRUARY 4, 2017

Remember Hollywood secrets. Mobile is where it’s at. In addition to thinking of mobile as a new advertising distribution platform, remember it’s far more powerful as a response, or “activation mechanism,” to commercial messages we experience in other media – print, broadcast, and more. Your brand is a story; tell it.

Marketing 82

Marketing Demand Startup Customer 82

Startup Professionals Musings

OCTOBER 5, 2013

Remember Hollywood secrets. Mobile is where it’s at. In addition to thinking of mobile as a new advertising distribution platform, remember it’s far more powerful as a response, or “activation mechanism,” to commercial messages we experience in other media – print, broadcast, and more. Your brand is a story; tell it.

Marketing 104

Marketing Demand Startup Customer 104

socalTECH

FEBRUARY 4, 2009

The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. It's primarily Internet and mobile devices. How has the economy impacted advertising for you?

Entertainment 100

Entertainment Advertising Hollywood Startup 100

Tech Zulu Event

SEPTEMBER 1, 2011

Emerging Technology: Mobile Engagement: Reaching the Connected Consumer (Miller PR, Avatar Labs). Badges & Beyond – Gamification and Mobile Apps (Mobile Roadie, Soundcloud). Digital Dailies: Reinventing Hollywood’s Workflow. Social + Location + Mobile = The Perfect Beer (Untapped).

Southern California 89

Southern California SoCal Guide Mixergy 89

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Tags: socaltech advertising sponsor. Interesting in reaching Southern California's high tech industry? Email us at info@socaltech.com. Redpoint Ventures (www.redpoint.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Both Sides of the Table

JULY 1, 2010

Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc). Includes content mobile guides, ie. Hollywood Walk of Fame. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Startup Professionals Musings

SEPTEMBER 2, 2012

Remember Hollywood secrets. Mobile is where it’s at. In addition to thinking of mobile as a new advertising distribution platform, remember it’s far more powerful as a response, or “activation mechanism,” to commercial messages we experience in other media – print, broadcast, and more. Your brand is a story; tell it.

Customer 100

Customer Custom Marketing Demand 100

socalTECH

DECEMBER 1, 2009

digiday:APPS * December 10th * The Renaissance Hollywood Hotel. Toyota, Pizza Hut, NBA, Fandango, and More Share Their Success Stories with Mobile and Social Apps. The event will dive deeply into the challenges and success stories of the explosive mobile and social app market. Use discount code: DFR30 to receive $30 price.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Both Sides of the Table

FEBRUARY 15, 2011

My daily coffee meetings are not surrounded by the Hollywood elite with discussions of scripts, scenes and casting. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. And of course you have Hollywood. Los Angeles.

Venture Capital 313

Venture Capital Southern California Google Startup 313

Tech Zulu Event

SEPTEMBER 19, 2012

7083 Hollywood Blvd., Hollywood, CA 90028. Social Media and Urban Development in Hollywood. Thursday: Advertising and Marketing. 6712 Hollywood Blvd. Hollywood, CA 90028. Socially Charged Fashion: How Social + Mobile are Building Brands from the Bottom Up. The New Hollywood. 9:00-9:30am.

Social Media 92

Social Media Los Angeles Media Angel 92

Startup Professionals Musings

JUNE 4, 2011

Remember Hollywood secrets. Mobile is where it’s at. In addition to thinking of mobile as a new advertising distribution platform, remember it’s far more powerful as a response, or “activation mechanism,” to commercial messages we experience in other media – print, broadcast, and more. Your brand is a story; tell it.

Marketing 91

Marketing Startup Demand Customer 91

Both Sides of the Table

JANUARY 5, 2016

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. But the future won’t be dominated by Hollywood. YouTube aggregation isn’t a business.

Content 150

Content Snapchat Platform SEO 150

socalTECH

MAY 23, 2016

Los Angeles-based movie site Fandango is planning a major push of its brand new video on demand service, FandangoNOW , with ads running on TV, online, mobile, outdoor, and in theaters. The company said its brand new, summer movie campaign will feature more than a dozen commercials, and Saturday Night Live star Kenan Thompson.

Fandango 113

Fandango Services Demand Los Angeles 113

Tech Zulu Event

MAY 7, 2011

Our daily lives are filled with advertisements of the latest and greatest technologies offering to “change the way we live.” Recently we’ve begun to see the rapid adaptation of mobile applications and their defiance of technology’s limits. Remember that promotional advertisement handed to you about the big concert coming next month?

Advertising 87

Advertising Content Template Technology 87

Tech Zulu Event

OCTOBER 3, 2012

This San Francisco startup has amassed an impressive portfolio of innovative products that have the potential to disrupt content distribution in Hollywood and everywhere else. Their product offerings can benefit business from different perspectives from the producer, to the advertiser, to the end user — they have covered it all flawlessly.

Screening 109

Screening Content CTO Hire Platform 109

Both Sides of the Table

MAY 7, 2013

Ryan was not only a senior engineer at Salesforce.com (he ran mobile and also ran content management) but was also my cofounder at Koral and lead architect at BuildOnline. Hollywood vs. Silicon Valley and Who Will Win. Another major hire was Ryan Lissack who joined as CTO. The Future of the Digital Living Room.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

socalTECH

JULY 20, 2011

There are trade publications such as Variety, Hollywood Reporter, and Deadline at one end, and gossip celebrity news at the other end. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. Jennifer Sargent: HitFix started two and a half years ago.

News 173

News Entertainment Startup Bertelsmann 173

Startup Professionals Musings

MAY 2, 2010

Remember Hollywood secrets. Mobile is where it’s at. In addition to thinking of mobile as a new advertising distribution platform, remember it’s far more powerful as a response, or “activation mechanism,” to commercial messages we experience in other media – print, broadcast, and more. Your brand is a story; tell it.

Marketing 55

Marketing Startup Demand Customer 55

socalTECH

NOVEMBER 6, 2008

This morning, Los Angeles-based Mogreet (www.mogreet.com) announced it had raised a Series B funding round for the firm's mobile greeting services. We caught up with James to hear more about the company, how he managed to get funding even in this economy, and his view on the mobile market. We've also seen lots of consumer traction.

Mogreet 133

Mogreet Paramount Entertainment Mobile 133

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. Stitcher - San Francisco-based service that lets users customize talk radio programming on their mobile devices. It offers Internet radio targeted advertising and is growing really well. But I made it for a reason. billion pre-money.

Venture Capital 271

Venture Capital Capital Google Platform 271

Tech Zulu Event

SEPTEMBER 19, 2012

We are the ‘Netflix’ of Africa – with iROKOtv we stream Nollywood (Nigerian Hollywood) movies online, so they are accessible to anyone with an Internet line, anywhere in the world. However, I can tell you that until recently, our business model was based purely on advertising and yes, it was profitable. How does it work?

Netflix 82

Netflix Marketing Technical Review Content 82

socalTECH

JULY 13, 2009

We're also looking at technology in the retail sector, or which touch the retail supply chain--things like out of home advertising, software to optimize the retail supply chain, and other related areas because we know the retail sector so well. I think because we're a Hollywood town, people haven't taken it all that seriously.

GRP Partners 157

GRP Partners Southern California Santa Barbara Rustic Canyon 157