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Advertising Hollywood Mobile 
socalTECH
JULY 11, 2013
A local startup, West Hollywood-based Tinder , looks to have attracted an interesting endorsement: Miss USA 2012 Nana Meriwether. Tinder is the mobile dating app created by Sean Rad, Justin Mateen, Christopher Gulzynski, and Jonathan Badeen. Rad is the former co-founder of Twitter advertising firm Ad.ly. Looking for a hot date?
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SoCal Tech Calendar
MAY 13, 2012
Monday, May 14, 2012 -- Digital LA - Mobile Apps and Ads. We'll discuss mobile advertising trends, adds in apps, iPad ads at the new io/LA coworking space in Hollywood. See [link] (more)
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SoCal Tech Calendar
JULY 14, 2009
Monday, July 20, 2009 -- Future of Mobile Film and Television. Mobile Monday. Join us for another stimulating Mobile Monday event. Network and meet other Industry leaders from studios, content providers, carriers, mobile start ups, brands, etc to discuss timely and topical issues surrounding all aspects of mobile entertainment.
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socalTECH
FEBRUARY 1, 2010
West Hollywood-based Citysearch , the online business guide owned by IAC, said late Friday that it has created a new advertising network called CityGrid. Tags: citysearch online advertising local network citygrid. READ MORE>>.
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socalTECH
JUNE 24, 2011
West Hollywood-based CityGrid Media , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said Thursday that it has rolled out three new advertising APIs for developers.
140 
socalTECH
MARCH 4, 2014
The two also said they will work on such efforts as dynamic ad insertion, advertising on mobile devices, and related efforts. content hollywood broadcast satellite movies television media streaming dish disney' READ MORE>>.
147 
Both Sides of the Table
SEPTEMBER 17, 2013
And with mobile you even have the ability to message your users when new content is released which leads to much higher consumptions rates. And ironically many consumer mobile apps are more of hits-driven businesses than video is today. And production is where Hollywood beats Silicon Valley. Technology is Critical. Set design.
339 
socalTECH
MAY 20, 2014
The new feature features--as advertised--six second reviews of current films in a very (very) short video. HitFix says it is distributing the reviews both through Hitfix.com, as well as its mobile properties and YouTube, Hulu, and elsewhere. news hollywood content voice moviefone leatherman russ review movie second hitfix'
138 socalTECH
NOVEMBER 28, 2012
The startup--created by Robert Earl (Founder and CEO of Planet Hollywood), Grant Hosford (formerly of eHarmony), and Connell (formerly of Nokia)--is using the Internet to arrange group dates at local restaurants, to connect people in person and offline. It was a mixture of mobile and device-centric and Internet development.
264 
socalTECH
JANUARY 24, 2011
It's a powerful opportunity to connect people offline with the mobile, online experience. market has been different, is that the adoption of mobile internet has not been nearly as prevalent. The objects we are focused on are out-of-home advertising. However, one way the U.S. Who uses your service, and why? READ MORE>>.
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socalTECH
NOVEMBER 17, 2011
Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. Sara Bordo: My co-founder, Brad Sexton and I, both come from the Hollywood studio world. We spoke with Sara Bordo , the firm's founder and CEO, about the company.
187 
socalTECH
OCTOBER 8, 2012
The firm--which has been booting up operations in LA since May --said it has hired Amy Elkins as EVP Strategy and Advertising, and Amy Smith as Director of Advertising. Smith was previously at Amazon Media Group, working with IMDb, Amazon, Mobile and Kindle with entertainment accounts.
178 
Both Sides of the Table
FEBRUARY 15, 2011
My daily coffee meetings are not surrounded by the Hollywood elite with discussions of scripts, scenes and casting. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. And of course you have Hollywood. Los Angeles.
313 
Tech Zulu Event
NOVEMBER 11, 2013
Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood. See you there!
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Both Sides of the Table
JULY 1, 2010
Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc). Includes content mobile guides, ie. Hollywood Walk of Fame. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it.
248 
socalTECH
JULY 27, 2015
One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Where do you fit into the mobile ad market? Matt Cooper: What we're really trying to do, is reshape the advertising space.
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socalTECH
JANUARY 3, 2014
The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. We hope the advertising will be much more considerate of users, helping them on their mission, and so that it can help you achieve something, consumer or acquire something, or watch something. READ MORE>>.
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Tech Zulu Event
SEPTEMBER 16, 2011
TechZulu is sending 5 lucky gamers to the first mobile 3D gaming tournament being held here in Los Angeles to compete! That’s right folks TechZulu has just struck the most amazing loot for all you gaming enthusiast out there.
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Both Sides of the Table
SEPTEMBER 19, 2017
What Hollywood hasn’t been able to deliver in film or television has seen generational break-out successes like Lin Manuel Miranda’s “Hamilton” or the astounding success of Despacito , now the all-time most viewed video on YouTube approaching 4 billion views. Advertisers, wake the f**k up. There is no more Latino-only market.
269 
Tech Zulu Event
MAY 10, 2013
We also enjoy spending weekends in front of the computer working on new projects or building the next mobile app. The West Hollywood based team over at Talenthouse feels the same way. The hackathon will take place the evening of June 7th & all day June 8th at the amazing Talenthouse offices in West Hollywood. It’s our fuel.
104 
Tech Zulu Event
JUNE 25, 2015
Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.
40 
socalTECH
FEBRUARY 4, 2009
The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. It's primarily Internet and mobile devices. How has the economy impacted advertising for you?
100 Tech Zulu Event
SEPTEMBER 23, 2013
As one of the organizers, Jay Tucker explained, “The Silicon Beach movement is the future of the Los Angeles tech area – tech, mobility, digital content, entrepreneurship, etc. Tucker led the next panel on the topic of mobility in the startup revolution. The event ended with three final panels.
98 socalTECH
DECEMBER 1, 2009
digiday:APPS * December 10th * The Renaissance Hollywood Hotel. Toyota, Pizza Hut, NBA, Fandango, and More Share Their Success Stories with Mobile and Social Apps. The event will dive deeply into the challenges and success stories of the explosive mobile and social app market. Use discount code: DFR30 to receive $30 price.
124 
Both Sides of the Table
MAY 7, 2013
Ryan was not only a senior engineer at Salesforce.com (he ran mobile and also ran content management) but was also my cofounder at Koral and lead architect at BuildOnline. Hollywood vs. Silicon Valley and Who Will Win. Another major hire was Ryan Lissack who joined as CTO. The Future of the Digital Living Room.
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socalTECH
MARCH 27, 2009
Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Tags: socaltech advertising sponsor. Interesting in reaching Southern California's high tech industry? Email us at info@socaltech.com. Redpoint Ventures (www.redpoint.com).
100 Both Sides of the Table
APRIL 15, 2010
I think the best solution for the social networking era is “in-stream&# advertising. Stitcher - San Francisco-based service that lets users customize talk radio programming on their mobile devices. It offers Internet radio targeted advertising and is growing really well. But I made it for a reason. billion pre-money.
271 
socalTECH
APRIL 24, 2009
Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Technology.
100 
Tech Zulu Event
SEPTEMBER 1, 2011
Emerging Technology: Mobile Engagement: Reaching the Connected Consumer (Miller PR, Avatar Labs). Badges & Beyond – Gamification and Mobile Apps (Mobile Roadie, Soundcloud). Digital Dailies: Reinventing Hollywood’s Workflow. Social + Location + Mobile = The Perfect Beer (Untapped).
Startup Professionals Musings
OCTOBER 5, 2013
Remember Hollywood secrets. Mobile is where it’s at. In addition to thinking of mobile as a new advertising distribution platform, remember it’s far more powerful as a response, or “activation mechanism,” to commercial messages we experience in other media – print, broadcast, and more. Your brand is a story; tell it.
104 Tech Zulu Event
MARCH 7, 2010
TechZulu will be streaming Digiday : Mobile live from 8:00am - 5:00pm PST Monday 3/8. Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. Presenter: Scott A. Presenter: Scott A.
40 Startup Professionals Musings
SEPTEMBER 2, 2012
Remember Hollywood secrets. Mobile is where it’s at. In addition to thinking of mobile as a new advertising distribution platform, remember it’s far more powerful as a response, or “activation mechanism,” to commercial messages we experience in other media – print, broadcast, and more. Your brand is a story; tell it.
100 
socalTECH
JULY 20, 2011
There are trade publications such as Variety, Hollywood Reporter, and Deadline at one end, and gossip celebrity news at the other end. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. Jennifer Sargent: HitFix started two and a half years ago.
173 
socalTECH
NOVEMBER 6, 2008
This morning, Los Angeles-based Mogreet (www.mogreet.com) announced it had raised a Series B funding round for the firm's mobile greeting services. We caught up with James to hear more about the company, how he managed to get funding even in this economy, and his view on the mobile market. We've also seen lots of consumer traction.
133 Startup Professionals Musings
JUNE 4, 2011
Remember Hollywood secrets. Mobile is where it’s at. In addition to thinking of mobile as a new advertising distribution platform, remember it’s far more powerful as a response, or “activation mechanism,” to commercial messages we experience in other media – print, broadcast, and more. Your brand is a story; tell it.
91 Tech Zulu Event
SEPTEMBER 19, 2012
7083 Hollywood Blvd., Hollywood, CA 90028. Social Media and Urban Development in Hollywood. Thursday: Advertising and Marketing. 6712 Hollywood Blvd. Hollywood, CA 90028. Socially Charged Fashion: How Social + Mobile are Building Brands from the Bottom Up. The New Hollywood. 9:00-9:30am.
92 Tech Zulu Event
OCTOBER 3, 2012
This San Francisco startup has amassed an impressive portfolio of innovative products that have the potential to disrupt content distribution in Hollywood and everywhere else. Their product offerings can benefit business from different perspectives from the producer, to the advertiser, to the end user — they have covered it all flawlessly.
109 Both Sides of the Table
JANUARY 5, 2016
The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. But the future won’t be dominated by Hollywood. YouTube aggregation isn’t a business.
150 
Tech Zulu Event
MAY 7, 2011
Our daily lives are filled with advertisements of the latest and greatest technologies offering to “change the way we live.” Recently we’ve begun to see the rapid adaptation of mobile applications and their defiance of technology’s limits. Remember that promotional advertisement handed to you about the big concert coming next month?
87 
Startup Professionals Musings
FEBRUARY 4, 2017
Remember Hollywood secrets. Mobile is where it’s at. In addition to thinking of mobile as a new advertising distribution platform, remember it’s far more powerful as a response, or “activation mechanism,” to commercial messages we experience in other media – print, broadcast, and more. Your brand is a story; tell it.
82 
socalTECH
MAY 23, 2016
Los Angeles-based movie site Fandango is planning a major push of its brand new video on demand service, FandangoNOW , with ads running on TV, online, mobile, outdoor, and in theaters. The company said its brand new, summer movie campaign will feature more than a dozen commercials, and Saturday Night Live star Kenan Thompson.
113 socalTECH
JULY 13, 2009
We're also looking at technology in the retail sector, or which touch the retail supply chain--things like out of home advertising, software to optimize the retail supply chain, and other related areas because we know the retail sector so well. I think because we're a Hollywood town, people haven't taken it all that seriously.
157 Startup Professionals Musings
MAY 2, 2010
Remember Hollywood secrets. Mobile is where it’s at. In addition to thinking of mobile as a new advertising distribution platform, remember it’s far more powerful as a response, or “activation mechanism,” to commercial messages we experience in other media – print, broadcast, and more. Your brand is a story; tell it.
55 
Tech Zulu Event
SEPTEMBER 19, 2012
We are the ‘Netflix’ of Africa – with iROKOtv we stream Nollywood (Nigerian Hollywood) movies online, so they are accessible to anyone with an Internet line, anywhere in the world. However, I can tell you that until recently, our business model was based purely on advertising and yes, it was profitable. How does it work?
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