socalTECH

MARCH 7, 2014

Los Angeles-based online content developer Machinima said Thursday that it has laid off 42 people at the company, all from its sales force, as the company continues to struggle with low ad rates and the large chunk of revenues that are claimed by Google from multi-channel networks. READ MORE>>.

Layoffs 159

Layoffs Google Hollywood Content 159

socalTECH

MARCH 20, 2015

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content 100

Content Redpoint Study Santa Monica 100

Tech Zulu Event

NOVEMBER 11, 2013

Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

MARCH 4, 2014

Burbank-based The Walt Disney Company and satellite operator DISH Network said this morning that they are in a multi-year deal, which will allow DISH to stream Disney, ABC, and ESPN to televisions, computers, smartphones, tablets, gaming consoles, and other connected devices. Financial details of the deal were not disclosed. READ MORE>>.

Media 147

Media Burbank Hollywood Content 147

socalTECH

NOVEMBER 3, 2010

Tags: dreamworks zynga megamind megafarm film content hollywood advertising social networking network games videogame.

Glendale 157

Glendale Social Network Hollywood Advertising 157

socalTECH

MARCH 25, 2010

Beverly Hills-based CPA advertising network operator Hydra announced today that it has signed an exclusive deal with Hollywood-based Meteor Games , to help the social gaming firm sign up new players, and to also extend out its ad inventory. Tags: hydra advertising network internet. READ MORE>>.

Beverly Hills 140

Beverly Hills Glendale Advertising Hollywood 140

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

Both Sides of the Table

JUNE 20, 2014

Yesterday MiTú Networks announced that Upfront Ventures led a $10 million financing in what is now the largest producer of Latino online videos – primarily driven through YouTube. In food you have the amazing food network Tastemade – the Food Network of online video. Indeed we are already seeing that online.

Invest 291

Invest Content Media Networking 291

socalTECH

SEPTEMBER 27, 2010

Los Angeles-based SVnetwork , the brand advertising network and operator of SocialVibe, said this morning that it has named Chris Rooke as SVP of Business Development and Strategic Partnerships. Tags: publishing hollywood content executive advertising internet socialvibe svnetwork. READ MORE>>.

Redpoint 113

Redpoint Hollywood Advertising Content 113

socalTECH

APRIL 16, 2009

West Hollywood-based Citysearch , the local online business guide owned by IAC, said Thursday that the firm has expanded its relationship with yellow pages publisher Idearc Media. Citysearch said it will integrate performance-based advertising from Idearc's Superpages.com site into its publishing network. READ MORE>>.

CitySearch 100

CitySearch West Hollywood Guide Advertising 100

socalTECH

FEBRUARY 4, 2010

Hollywood-based BUZZMEDIA , the entertainment and pop culture publishing firm founded by Anthony Batt , said today that it has hired on two new sales execs, as part of a push to expand its advertising sales. Wiedre joins from Heavy.com, and had also worked at Veoh Networks and Flavorpill. READ MORE>>.

Sales 145

Sales Veoh Anthem Redpoint 145

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Much of network television can cost $100,000 / minute to produce. It’s why many talent agencies or ad networks struggle to get scale advantages.

Companies 339

Companies Company Technical Review Content 339

socalTECH

MAY 5, 2010

Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team.

Buzznet 145

Buzznet Sales Anthem Redpoint 145

SoCal Tech Calendar

JULY 14, 2009

Network and meet other Industry leaders from studios, content providers, carriers, mobile start ups, brands, etc to discuss timely and topical issues surrounding all aspects of mobile entertainment. This months Mobile Monday Panel will cover the future of mobile television and film: Is there a mobile future in Hollywood?

Mobile 100

Mobile Hollywood Advertising Startup 100

socalTECH

JANUARY 23, 2019

According to Viacom, the acquisition will help it with "key strategic priorities", including expanding its presence across next-generation distribution platforms and growing its advanced advertising business. 1, Scripps Network Interactive, Prizker Group, and individuals like Ross Levinsohn, Ken Parks, and Stephane Kurgan.

Advertising 113

Advertising Acquisition Los Angeles Activity 113

socalTECH

JANUARY 20, 2016

The two said that the UTA will help Tongal develop deeper relationships with studios, networks, digital publishers, advertising agencies and brand marketers, and also provide Tongal access to additional talent. READ MORE>>.

Advertising 100

Advertising Content Los Angeles Sites 100

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. That was on the heels of CEO and Founder Tyler Moebius having several ventures into another ad network. Joost and our network serves as a platform for us to syndicate our content, using both the Joost player and the ad network combined.

Santa Monica 149

Santa Monica Content Platform Networking 149

Both Sides of the Table

SEPTEMBER 19, 2017

Nickelodeon under Herb was the top-rated network in cable for 10 straight years. He was also Vice Chairman of MTV Networks and oversaw adult brands Spike and TV Land. Advertisers, wake the f**k up. Latino purchasing power will reach $1.7 trillion in 2020 (U.S. 30% of all real income growth in 2005–2015 was from Latinos (U.S.

Media 269

Media Content Course Technical Review 269

SoCal Tech Calendar

NOVEMBER 17, 2008

Tuesday, November 18, 2008 -- For our next Digital Drinks, we're heading to Hollywood hot spot Les Deux! Digital LA organizes mixers for professionals in online entertainment, marketing, and advertising. Stop on by for informal casual networking. Join the Digital LA group if you haven't already to get our event updates!

Yahoo 100

Yahoo Entertainment Hollywood Google 100

TechCrunch LA

SEPTEMBER 6, 2018

They dominate the media, have accrued millions of fans on social networks and have branched into retail, fashion, production and more. While the primary goal is to help grow the fan-creator relationship, Popbase is also aimed at enabling YouTubers to monetize their brand through in-app purchases and advertising around content.

Help 115

Help Startup Activision Media 115

socalTECH

DECEMBER 23, 2016

This morning, we have Kevin Winston of Digital LA (www.digitalla.net), the organization which is LA's largest digital networking group and which is behind the Silicon Beach Fest, the first and largest tech, startup and entertainment conference in LA. You'll be able to see all the many 2016 reflections here as they are posted.

Marina Del Rey 100

Marina Del Rey Dollar Shave Club Beverly Hills Startup 100

socalTECH

JUNE 29, 2011

Irvine-based Specific Media , the Internet advertising network run by Tim Vanderhook, has released further details on the company's acquisition of Myspace , saying that Justin Timberlake is taking an ownership stake and major role in the acquisition.

Acquisition 214

Acquisition Advertising Content Sites 214

socalTECH

OCTOBER 4, 2012

We teach people how to make web series and video for the web, and specifically for sites like YouTube, and independent networks like Flip and Dailymotion. We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. READ MORE>>.

Web 187

Web Content Startup Education 187

socalTECH

FEBRUARY 29, 2016

Los Angeles-based Machinima has paid a penalty of $50,000, in a settlement with the New York Attorney General, over the use of paid, undisclosed endorsements on its gaming content network. According to New York Attorney General Eric T. READ MORE>>.

Advertising 100

Advertising Los Angeles Content Networking 100

socalTECH

FEBRUARY 4, 2009

The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. We started as a live, 24/7 television network--really live, 24/7--168 hours a week of live TV.

Entertainment 100

Entertainment Advertising Hollywood Startup 100

Tech Zulu Event

JUNE 11, 2013

This second annual fest brings together technology leaders, startup CEOs, investors, Hollywood studio executives, entrepreneurs, developers, students and more to celebrate LA’s dynamic technology industries with panels, workshops, hackathon, mixers, and a start-up showcase spotlighting 40 local startups. and launching at Silicon Beach Fest.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

socalTECH

MAY 10, 2012

Gary Beer is a longtime film industry insider, having been Managing Director of the Sundance Film Festival from its beginnings until 1999 , and founder documentary cable programming service Smithsonian Networks, which he started while he was CEO of the business enterprises of the Smithsonian Institution. That's one of the biggest surprises.

Startup 229

Startup Hollywood Ideas Content 229

Both Sides of the Table

MAY 7, 2013

The industry finally has one of their own at the helm of the largest YouTube network. My estimate is that the top 5 YouTube networks will do > $200 million net revenue in 2013 (after Google’s share). The media world now has its own leader running the largest YouTube multi-channel network startup.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

Tech Zulu Event

SEPTEMBER 23, 2013

The interviewer, David Cohen, Senior Editor of Features at Variety , led the chat by asking Cheng about the media industry, advertisements, and the future of the market. The Hollywood Meets Silicon Valley panel came next and featured a heated discussion between a former employee of Netflix and Fox representatives.

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. This event brings together diverse companies and provides an outstanding opportunity for networking. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

JANUARY 24, 2011

The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. Once we get to scale, it will start generating a network effect. Who uses your service, and why? In that market, there are literally no ROI metrics.

Startup 220

Startup West Hollywood Metrics Entertainment 220

socalTECH

JANUARY 11, 2019

Anne Kavanaugh: At a high level, we're a music discovery network powered by ride share driver's. Anne Kavanaugh: Currently, our network is over 14,000 drivesr, and we are active in New York, Austin, and our newest markets are LA, DC, and Philadelphia. That was my first time in buying and selling of digital advertising.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

MAY 4, 2011

Norgard has been keeping Namesake close to the vest, but we were able to visit him at the firm's headquarters in West Hollywood, where he gave us an overview of what the firm is doing. Norgard is a serial entrepreneur, having co-founded NewRoo (acquired by Fox Interactive Media/MySpace) and co-founding Twitter advertising startup Ad.ly.

Social Network 273

Social Network Startup West Hollywood Ideas 273

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network Services. Tags: socaltech advertising sponsor. Email us at info@socaltech.com. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

JANUARY 11, 2019

Anne Kavanagh: At a high level, we're a music discovery network powered by ride share driver's. Anne Kavanagh: Currently, our network is over 14,000 drivesr, and we are active in New York, Austin, and our newest markets are LA, DC, and Philadelphia. That was my first time in buying and selling of digital advertising.

Startup 100

Startup Advertising Marketing Platform 100

Both Sides of the Table

JANUARY 5, 2016

Multi-Channel-Network. The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. But the future won’t be dominated by Hollywood. What does that even mean?

Content 150

Content Snapchat Platform SEO 150

Tech Zulu Event

AUGUST 21, 2013

These fans have a personal relationship with the stars unlike traditional Hollywood. Stephanie Lin, Senior Marketing Director at BareMinerals, a brand who had a huge booth offering free makeovers to attendees, said that they are moving away from traditional advertising. You have to be there to appreciate it.

Conference 99

Conference Hollywood eHow Content 99