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Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

Tech Zulu Event

Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood.

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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

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Snapchat Rolling Out New Augmented Reality Lens For Underworld: Blood Wars

socalTECH

According to Snapchat and Screen Gems, thec ompany behind the upcoming action/horror film, they will create the first ever sponsored, interactive 3D Lens, which will place Snapchatters inside an Underworld-themed environment. Screen Gems is part of Sony Pictures Entertainment.

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Learning The Ropes Of Internet Video With Michael Tringe and CreatorUp

socalTECH

We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. YouTube has a player which works in Google hangouts, so they can instantly screen your work or your pitch, and you can get instant feedback that way.

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10 Top Rules For Marketing In Today’s Digital World

Startup Professionals Musings

Remember Hollywood secrets. Look to the movie screen to see what you won’t soon forget. In addition to thinking of mobile as a new advertising distribution platform, remember it’s far more powerful as a response, or “activation mechanism,” to commercial messages we experience in other media – print, broadcast, and more.

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How Laudville Is Bringing Your Entertainment Life Together

socalTECH

When we first alpha tested this, we just had watchable entertainment, movies and TV, many of them popping up in second screen apps. The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. Is it a challenge to cover so much? Phoebe Scott: It is. READ MORE>>.